Inspiring new behaviours to increase recycling
At Nestlé Waters, we are inspiring new behaviours to close the loop on PET (polyethylene terephthalate) plastic bottles, by encouraging employees, stakeholders and consumers to be actively involved with recycling.
We are informing, educating and leading by example when it comes to recycling. Our consumer messaging for end-of-life PET bottle recycling is set to be on all brand packaging by the end of 2020. Together with our other communications on recycling (point of sale, events, social media) and our clean-up volunteering activities, we are helping people understand how to recycle plastic bottles, and why recycling makes a difference to everyone’s environmental footprint.
Knowing more about PET bottle collection and recycling gives us all a chance to close the loop on recycling PET water bottles.
We all need to be engaged and act #TogetherForCircularity!
Communicating on packaging how to recycle
Did You Know? Plastic water bottle facts
The main purpose of the bottle packaging is to protect the natural quality and characteristic of the water inside the bottle. We have a portfolio that contains different packaging materials such as plastic, aluminum and glass, and formats which serve different purposes and functionalities. PET is currently the most used packaging material because it protects the product’s qualities as well as being safe, lightweight, durable, resistant and transparent. Moreover, PET is 100% recyclable!
Driving positive change in recycling behaviours: our actions
Beyond our on-pack messaging of PET bottle recycling, we are driving positive change in PET bottle recycling behavior through sponsored events, community initiatives and clean-up days.
Encouraging runners to hydrate and recycle
Inspiring marathon runners means not only keeping them properly hydrated but also educating them on recycling water bottles. Knowing what to do adds up to a healthy mind, heathy body and healthy planet. Running and recycling has seen us partner with major European race venues in London, Milan and Paris.
Buxton joined forces with London Marathon Events to create a new joint ‘Closed Loop Recycling’ project. In a UK first, Buxton introducing new mineral water bottles made from 50% recycled plastic, an increase from 20%. We created ‘drop zones’ for bottle collection along the route – during and after the event – and all PET bottles were reprocessed and recycled back into new bottles.
Vittel at the Paris Schneider Electric Marathon handed out nearly 600,000 free bottles of mineral water along the route. With that many bottles needing recycling, we held educational recycling workshops for pre-event, tripled the number of collection points to over 540 easy-to-identify containers during the event, and collected bottles and litter in wooded and sensitive areas in the city after the race.
Levissima teamed up with the Municipality of Milan and AMSA, a subsidiary of environmental services group A2A, at the Generali Milan Marathon. We created an engaging social media campaign and education space on route to encourage runners to recycle before, during and after the race. All PET bottles collected were reused in the Sempione Park fitness trail redevelopment.
Encouraging recycling with education and art
Education is at the heart of our commitment to encourage PET bottle recycling. By driving positive change today, we are helping create a better environment for tomorrow’s generations. Through school programs, social media and art installations, we actively encourage recycling of PET water bottles.
Since the 2014 launch of the Tunuyán Verde initiative – a unique public-private partnership, organized and implemented by our Eco de los Andes brand – the equivalent in plastic of half a million PET bottles has been collected by schoolchildren in the small town of Tunuyán in Mendoza, Argentina.
Collecting what was once seen as trash, schools across Tunuyán benefit from money raised via recycling to purchase paper, pencils, blackboard chalk, furniture, and building and cleaning materials.
Watch the video to learn more
Nestlé Waters South Korea (NWSK) partnered up with the United Nations Environmental Programme in April 2019 for a unique campaign called Beat Plastic Pollution.
With crowdfunding, lectures, ocean cleanup, and an Upcycling Sculpture Exhibit displayed in the Marine Natural History Museum in Busan, one of the largest port cities in South Korea. Almost 1,500 plastic bottles were collected to create the art installation which drew 45,000 visitors in less than 3 months – a success way beyond NWSK expectations.
Through a $175,000 donation, Poland Spring® Brand 100% Natural Spring Water teamed up with The Recycling Partnership to tackle one of the core reasons for low recycling rates in the U.S.: consumer confusion. The partnership’s first Instagram recycling hotline saw people posting a photo of any item using the #NotTrash hashtag and tagging @PolandSpringWtr, along with the question, ‘Can I recycle this?’ and getting the right answer.
The brand also worked with the national radio show, Elvis Duran and the Morning Show, during two weeks so that every time a listener posted a photo of themselves recycling an empty plastic bottle and tagging #NotTrash, NWNA donated an extra dollar per post to The Recycling Partnership.
Watch the video to learn more:
Under the auspice of the local French waste management organization, CITEO, we participated alongside other brands on the campaign “Vous triez, nous recyclons” (You sort your trash, we recycle it).
The campaign saw street displays in Paris and Marseille showing consumers that one brand’s bottle could become another brand’s bottle if sorted, collected and recycled correctly. There was also a country-wide media and social media campaign during one week prior to the peak holiday season, to help increase awareness on the importance of sorting the trash correctly whether at home or on the move.
Do you speak recycling?
With so many words and terms surrounding plastic bottle recycling – recyclable, recycling, recycled PET- it can get confusing. So, what does it all mean? Ready to speak recycling?
Cleaning up our communities
We operate some 87 factories in 30 countries, mostly located in rural or semi-rural regions. We know a disproportionate number of our bottles end up in these communities’ ecosystems. That’s why we are inspiring change, within Nestlé Waters, our brands and our consumers.
By mobilizing over 6,300 staff, their families and friends, we have volunteered the collection of over 60 tonnes of waste from shorelines, rivers and local water bodies in partnership with local organizations and communities. Our efforts continue to develop cleanup and education programs.
We have partnered with the Ocean Legacy Foundation (OLF) to assist communities in restoring natural ecosystems affected by plastic pollution.
The Foundation’s EPIC Program will give communities a four-step program for dealing with their plastic problems, asking them to consider education, policy interventions, improved infrastructure and ongoing clean-up efforts. A key feature of this program is the EPIC web portal, a digital platform designed to give people more information, advice – and capability – to mitigate, prepare for, respond to and recover from threatened or actual plastic disasters in their local environment.
Keep America Beautiful (KAB) is the United States’ largest volunteer-based community action and education organization for waste reduction. Together with KAB, we aim to promote innovative ways to encourage recycling – and protect our environment.
As part of the Arrowhead Brand Mountain Spring Water’s continued commitment to water stewardship in California, we have partnered with Inland Empire Waterkeeper to improve the watershed of the Santa Ana River and its tributaries over multiple years. Arrowhead employees and other volunteers have worked with Inland Empire Waterkeeper to remove approximately 22,000 pounds of debris.
Watch the video to learn more
Together with Zephyrhills 100% Natural Spring Water we are honoring four Florida communities that have increased their on-the-go recycling rates. Zephyrhills funded 20 recycling bins (100 event recycling and 120 permanent bins) to increase access to recycling on beaches and at other public recreation locations along Florida's waterways, which resulted in nearly 320,000 bottles and cans recycled in just six months.
Zephyrhills also expanded the grant to these four communities by gifting picnic tables and bike racks made from 100% recycled plastic that illustrate that recycled plastic can be used to create something new.