In a world facing a growing obesity concern, encouraging water consumption from any type (mineral, spring, drinking or tap)
is at the heart of public health challenges.
Obesity and overweight rates are steadily increasing and may impair the health of millions of people. In particular, obesity is a major risk factor for non-communicable diseases such as cardio vascular diseases and diabetes. Globally, 1 in 11 adults (International Diabetes Federation - 2015) su er from diabetes. In 2014, it was estimated that from 1% to 3% (World Obesity Federation) of total health expenditure is due to obesity in most countries, and it will rise rapidly in the coming years as obesity-related diseases set in.
There is scientific evidence that excessive consumption of added sugar, especially from sugar-sweetened beverages, is one of the factors contributing to overweight and obesity.
Encouraging healthy drinking habits by switching from sugar-sweetened beverages to healthier beverages and making water THE choice when it comes to daily hydration contributes to decreasing calorie intake.
However, healthy hydration sometimes is not recognised as crucial a solution as balanced diet and regular physical activity are to fighting against obesity.
At Nestlé Waters, our role is to inform consumers and help them to adopt healthy drinking habits. With respect to these primary public health challenges, we rmly believe our products and participation in collective actions in favour of promoting healthy hydration as part of a healthy lifestyle, constitute one of the company’s rst societal contributions.
As a partner of multiple stakeholders campaigns to promote healthy hydration i.e. Michelle Obama’s “Drink Up initiative, Hydration movement” in the US, “Time to move against obesity” in Turkey and “I choose water” in Poland.
As an actor to educate the next generation through Project WET (NGO Water Education for Teachers) and with Nestlé through “United for Healthier Kids” programme (U4HK) for example in Mexico.
Did you know?
What you drink may impact your long-term quality of life
Sugar-sweetened beverages are high in sugar and in some countries are consumed frequently, especially by children and adolescents (children aged 4-10 get around 17% of their daily sugar from soft drinks and fruit juice in the UK) (Public Health England, 2015). If you consume one or two soft sugary beverages per day you increase your risk of developing diabetes by 25%. Replacing sugar-sweetened beverages by water is of public health interest as water contains zero calories and zero sugar (Malik VS, Popkin BM, Bray GA, Despres JP, Willett WC, Hu FB, 2010).