There are many types of water: bottled water, tap water and drinking water...
Bottled water has no chemical treatment and offers a pleasant and unique taste, a quality guarantee and a convenient and portable way to hydrate properly.
Bottled water responds to hydration needs with three different types available:
Natural mineral water: this water can be still or sparkling but always has an underground origin, is bottled close to the source, has a stable mineral composition, full traceability and is not permitted to have any chemical or antimicrobial treatment.
Spring water: this water is usually still, with an underground origin and is often bottled close to the source. It has a variable mineral composition, full traceability without any chemical treatment and limited antimicrobial treatment.
Drinking water: this water can originate from different sources and is sometimes bottled at the source. It has a variable mineral composition and antimicrobial treatments are allowed to ensure its safety and quality.
Bottled water offers constant taste, a quality guarantee and a convenient and portable way to hydrate properly.
Bottled water is not only regulated by bottled water-specific standards of quality control but also by packaging and food contact standards (including hygiene, additives, labelling, marketing and traceability).
Most importantly, for most people, bottled water is a convenient and portable way to access quality drinking water at any moment during the day and while on the move: at work or at school, when commuting or exercising.
Did you know?
The worldwide average consumption of litres of bottled water per capita is 50L per annum. The greatest consumers of bottled water are North America (125 litres), Western Europe (123 litres), Latin America (89 litres), Eastern Europe (50 litres) while Asia/Oceania (36 litres) and Africa/Middle East only consume 31 litres (Sources: Zenith International, 2015).
Nestlé Pure Life is an innovative multi-source concept.
The idea is to produce high-quality water in several different locations, never too far from the consumer, in order to keep transportation distances to a minimum. The result is a more affordable price for consumers and a smaller impact on the environment.