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Wendy’s Quenches Consumer Demand for Healthy Beverages with Nestlé Pure Life Bottled Water

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Wendy’s Quenches Consumer Demand for Healthy
Beverages with Nestlé Pure Life Bottled Water

March 14, 2011

Wendy’s® has added Nestlé Pure Life® Purified brand bottled water to its beverage menu, demonstrating a continued commitment to offering patrons nutritious food and beverage options.

"Increasingly, people want nutritious foods and beverages, and Nestlé Pure Life provides Wendy’s customers with a refreshing, calorie-free choice," said Rex Griswold, vice president of sales for Nestlé Waters North America. "Premium-quality water is a vital ingredient in healthy lifestyles, and we’re excited to be working with one of the world’s leading restaurant brands to help hydrate customers across the country."

The number one bottled water brand in America1, Nestlé Pure Life is known and trusted by U.S. consumers everywhere.

"Wendy’s is committed to providing our customers with high quality food made with real, fresh, wholesome ingredients, consistent with our 'Real' brand strategy," said Denny Lynch, Wendy’s vice president of communications. "By offering Nestle Pure Life bottled water, our customers have a quality water option from a brand they can trust."

Nestlé Waters North America aims to be a good neighbor, with a focus on environmental sustainability. The ½ liter bottle of Nestle Pure Life sold at Wendy’s is recyclable and has the lightest environmental impact of any other packaged beverage on the market thanks to its minimal plastic content.

About Nestlé® Pure Life®:  

Nestlé® Pure Life® Purified Water is a brand of the leading bottled water manufacturer, Nestlé Waters North America, based in Stamford, Connecticut. Nestlé® Pure Life® goes through a multi-step filtration process and is enhanced with a unique blend of minerals, offering a pleasant, refreshing taste suitable for the whole family. Nestlé® Pure Life® bottled water offers a number of healthy hydration options and is committed to helping families live healthy, active lifestyles.

About Nestlé Waters North America:

Central to the leadership of Nestlé Waters North America Inc. is its 35-year history and single-focus on producing bottled water products. The company’s dedication to product quality, manufacturing expertise, efficient production, employee development and environmental stewardship, especially in the areas of water use, energy and packaging, has helped Nestlé Waters become the number one bottled water company in the U.S. To reach success, the company follows its credo: Respect for each other, respect for the environment, and respect for the community.

1 Beverage Marketing Corporation, Smaller Categories Still Saw Growth As the U.S. Liquid Refreshment Beverage Market Shrank by 2.0% in 2008, Beverage Marketing Reports. 30 March 2009.

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For More Information:
Jane Lazgin
Nestlé Waters North America
(203) 863-0240
[email protected]

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