Press release April 2013
S. Pellegrino, the Italian celebrity of sparkling waters, reveals its new limited edition dedicated to The Cannes International Film Festival 2013
For the fourth consecutive year, S. Pellegrino is the Official Parner of the prestigious Cannes International Film Festival. This association is based on a common passion: Cinema.
Since ever, S. Pellegrino is very close to the 7th art.
After its first appearance in the "Dolce Vita" (Federico Fellini,1959), the iconic brand of Italian cinema has continued its international film career featuring its iconic bottle in some of the best blockbusters.
"Russia with love" in 1963, "Emmanuelle" in 1969, The Grande Bouffe in 1973, "Mighty Aphrodite" in 1995, "The Royal Tenenbaums" in 2001, "Changing Lanes" in 2002, "Ocean Twelve", "Meet the Fockers" and "Don’t Move" in 2004, "Scoop and Hitch" in 2005, "The Devil wears Prada" in 2006, "Eat Pray Love" and "The Tourist" in 2010, "The Intouchables" in 2011, "Arbitrage" in 2012, among others…
For this year, S. Pellegrino is again dressing up this bottle for the occasion.
A new set of labels is decorating the bottles with a creative artwork dedicated to the Festival de Cannes. In this 2013 limited edition, the unmistakable red star of the brand becomes the "Star du Festival de Cannes", immortalized on the famous steps of the Festival by photographers from all over the world.
Invited to this international event among the acting celebrities, the bottle S. Pellegrino brings a touch of italianity and glamour to all tables.
This limited edition « Star du Festival de Cannes » will be available from mid April to the end of May 2013 in returnable glass and PET, in both 50cl and 1L. French restaurants as well as hotels and coffee shops will have the opportunity to serve this special label. In order to take home an unmistakable touch of glamour and refinement, this limited edition will be available throughout the whole retail network in France.
About S. Pellegrino
Symbol of Italian art of living, S.Pellegrino is taking part of the greatest meals all over the world where its fine fizzle blends perfectly with the greatest gastronomy.
Drawn from 500m depth, after a long road into the heart of the Italian Alps, natural mineral water S. Pellegrino find its source and character in Lombardy, in the village of San Pellegrino Terme, located 23 km from Bergamo.S. Pellegrino is harmoniously mineralized.
Its fine fizzle, combining freshness, plume and excitement, delight all those for whom the Italian art of living is synonymous of gustatory pleasures.
Relations presse & publiques
Laurent Guyot & Co
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