Christine McCarthy, 617-939-8363
resource® 100% Natural Spring Water Offers ‘ElectrolytenmentTM’ to Californians
and Unveils First-of-its-Kind 'Fountain of Electrolytenment'
Brand Teams Up with Designer Jeremiah Brent, DailyCandy and LA Influencers
STAMFORD, Conn., (April 26, 2012) – Today, Nestlé ® Waters North America launched resource® 100% Natural Spring Water to those living in Southern California. resource 100% Natural Spring Water is sustainably sourced natural spring water from carefully selected sources containing naturally occurring electrolytes for taste. The product is packaged in a bottle made of 50 percent recycled plastic1 and is recyclable. The sleek bottle design with a contemporary look makes it perfect to take with you when you are on-the-go.
As part of the product's Southern California kick-off, resource will host a consumer event where the brand will unveil the 'Fountain of Electrolytenment', an exciting first-of-its-kind interactive fountain of water, at The Grove in Los Angeles May 3-6. Grove shoppers will have the opportunity to discover ‘Electrolytenment’ by asking the Fountain questions and getting live, customized answers in real time. Participants will also have the opportunity to sample resource.
The 'Fountain of Electrolytenment' is the first installation to combine water-writing, a technology that uses falling water droplets to create words and graphics, with a real-time artificial intelligence interface. The exciting result allows people to experience something that has never been possible – having a real life conversation with a fountain of water.
To further drive excitement around the launch, resource is partnering with Los Angeles interior designer and cast member of The Rachel Zoe Project, Jeremiah Brent. Brent and resource will host a total ‘Electrolytenment’ event with DailyCandy, a daily report of all that’s fun and fashionable, at LA’s SmogShoppe tonight, California's greenest event space and a LEED Platinum candidate. The event will also support the local Los Angeles nonprofit organization, Women Empowered, an organization committed to the empowerment of women through volunteerism, mentorship of at-risk teen girls, the giving and receiving of support, social and professional networking, and professional and personal development workshops and seminars.
"The resource brand stands for discovery and hydration, and I’m happy to have experienced ‘Electrolytenment,’" said Brent. "My favorite decorating accessory to have on hand while I’m designing spaces is resource 100% natural spring water."
As part of the total ‘Electrolytenment’ event, resource is teaming up with several lifestyle experts in the Los Angeles area to provide tips for consumers in a variety of specialties. Local LA influencers
include Emma Willis of Blushington makeup and beauty lounge; Meg Hall, founder of Made by Meg and a featured chef on Kitchit, a new company that allows diners to hire top-caliber professional chefs for their dinner parties and events; Melissa Gonzalez, CEO of Lion’esque Style, fashion forward made easy; Christine Avanti, best-selling author, celebrity chef and health consultant on The Food Network’s Fat Chef; and Kate Highstrete of Ballet Bodies, a fitness studio that combines the fundamentals of Pilates and ballet.
"We are proud to offer a bottled water that is good for you and good for the environment to Southern California," said Larry Cooper, Senior Marketing Manager for resource. "Our goal is to bring the power of new discoveries and Total ‘Electrolytenment’ through our interactive fountain of water and various LA experts."
For more information on resource and for tips from our local LA influencers, visit Facebook at www.facebook.com/resourcespringwater.
About resource 100% Natural Spring Water
Sustainably sourced 100% Natural Spring Water from carefully selected sources with naturally occurring electrolytes for a crisp, clean taste, all in a bottle made with 50 percent recycled plastic2, resource is the natural way to achieve ‘Electrolytenment.’ Through ‘Electrolytenment’, resource aims to remind consumers to see the product in an enlightened and holistic way: as a healthful natural beverage sourced and packaged in a way that is mindful of the environment. resource is the natural way to hydrate your body, nourish your mind and sustain your soul and is available in 700mL and 1 Liter bottles in major southern California supermarkets and convenience stores. The brand is part of the Nestle Waters North America family of bottled water companies.
About Nestlé Waters North America
With 35-years of experience with healthful hydration in the bottled water segment, Nestlé Waters produces six regional spring water brands in the U.S., distributes three international brands and produces Nestlé® Pure Life®, its nationally distributed purified bottled water. Sales for Nestlé Waters North America topped $4 billion in 2011. The company's dedication to quality, employee development, seeking to bring shared value to communities, and its commitments to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestlé Waters to the number one bottled water position in the U.S.
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