Perrier and the Legends Trophy (May 2011)
In 2011, Perrier became the official partner of the Legends Trophy by associating its name to this event.
This tournament, created in 1998, is run by Mansour Bahrami and brings together some world most famous tennis players.
It is a real event in the event and has quickly become one of the essential events of the Roland Garros tournament.
Its motto? Focus on the game rather than on the match!
Its values: Emotion, Generosity, Creativity and Fun, all shared by Perrier!
"The positioning of the Legends Trophy perfectly matches the values of the brand. The association of Perrier with the French Open is a real opportunity to reinforce the brand’s presence in the hearts of tennis fans". Hubert Genieys, Perrier – Senior Vice President – Corporate Communications & Sponsoring, Nestlé Waters MT
Watch the video:
An original tennis match in the middle of the street of Paris (here, in front of the Opera Garnier)