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Nestlé Waters North America launched « Nature’s Fix» campaign to encourage healthier drinking habits

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Nestlé Waters North America launched « Nature’s Fix» campaign

August, 2011

NWNA launched a new animated social media campaign, which will run until November 2011, to encourage Americans to get hooked on healthy habits.

"The new ‘Nature’s Fix’ campaign aims to communicate the natural attributes of the regional spring water sparkling brands, which offer refreshment without unwanted baggage," says Carolina Rodriguez, Senior Brand Manager, Nestlé Waters’ Regional Spring Water Brands.

"The campaign takes a positive and humorous approach by introducing forest creatures who work together to get people "hooked". These animals are uniquely qualified for the task because, like all three sparkling spring water ingredients, they are simple and natural. Their individual personalities and admirable perseverance will all be revealed to consumers throughout different engaging executions such as banners, videos and Facebook."

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