CONTREX offers in France a new approach to stay in shape
CONTREX, the number 1 "health water"* in France, launches an ambitious, original and funny communication campaign which as always connects with women.
CONTREX has come up with a new slant on staying in shape: MyContrexperience. Its tag line: "slimming would be easier if it was more fun". In practise CONTREX highlights a range of experiences women will love, getting them to burn calories whilst having fun. Thanks to this principle CONTREX takes women on a shared adventure full of energy and fun, to help them adopt a healthy lifestyle enabling them to stay in shape long term.
- A TV ad which shows a typical example of "fun weight loss" promoted by the brand (in 45 and 30 second formats for television, and 97 seconds for Internet).
- Radio spots suggesting fun ways to lose weight easily each day.
- A Facebook Fan Page for MyContrexperience, sharing fun ways to stay in shape, challenges to take on with friends, a system of motivational alerts and a wealth of original content on weight loss (www.facebook.com/contrex).
- A "manifesto" booklet will be distributed in shops.
This campaign is the result of a collaboration of CONTREX with its new agency, Marcel, the creative and digital agency of the Publicis group, its first project with the brand.
MyContrexperience: available from 21 September 2011!
*"Health water": CONTREX, Hépar, Courmayeur, Rozana, St Yorre, Vichy Celestin, CONTREX aro, Taillefine Aro, Saint Antonin.