The SANPELLEGRINO Company is Champion of Made in Italy in the world
Milan, 24th October 2011 – The Sanpellegrino Company, leader in Italy in the beverage category, was awarded "Champion of Made in Italy in the World" and was assigned one of the yearly "Confindustria Awards for Excellence – Andrea Pininfarina".
During a Congress in Turin on "Make it in Italy", attended by Italian Institutions and the top Management of Italian major companies, Stefano Agostini, Sanpellegrino CEO and President, was presented the award by Emma Marcegaglia, President of Confindustria(*).
The prestigious award is a tribute to the Company that has most actively contributed to the international diffusion of the "Made in Italy" and the Image of Italy and the Italian values in the international markets.
Sanpellegrino conquered the award also thanks to the Italian Talents project, through which the Company has built since 2010 important partnerships with other Italian Companies of International acclaim (Missoni and Bulgari so far), to communicate worldwide the innovation, quality, design and prestige that make the Italian lifestyle and culture famous abroad. Symbol of the partnerships were the precious S.Pellegrino natural mineral water Special Editions 2010 and 2011.
"The enhancement of the Made in Italy quality and excellence has always played a central role in the Sanpellegrino strategies and investments and this awards represents an important recognition by the world of Italian Companies – said Stefano Agostini – For more than a century the S.Pellegrino brand has been ambassador of the refined Italian taste and style and the results in the international markets show that our choice has been a winning one."
It is also a reward for a typically Italian resource that is strictly linked to its territory of origin, San Pellegrino Terme, in the Bergamo Province, where S. Pellegrino water flows and from where 700 million bottles are distributed worldwide every year.
"We are very proud and happy - said Fabio Degli Esposti, Sanpellegrino International Business Unit Director – This achievement is dedicated to all our people: with their commitment and passion in these years they have been able to translate the excellence and quality of the S.Pellegrino mineral water into a life style that perfectly combines taste and pleasure, with great success in the 5 continents".
(*) Founded in 1910, Confindustria is the main organisation representing Italian manufacturing and services companies.
A total of 148.952 companies of all sizes - employing a total of 5.498.851 workers - are voluntary members of the organisation.
The fundamental value underlying Confindustria’s activities is the belief that free enterprise and free economic activity, within the framework of a market economy, are key factors for the growth and development of society as a whole.
In its by-laws, Confindustria pledges to contribute to Italy’s economic and social growth by cooperating with both Italian and international political institutions and economic, social and cultural organisations.
To this end, Confindustria represents the interests of Italian companies to leading political and administrative institutions, including parliament, the government, trade unions and other social partners.