S. Pellegrino presents the limited edition "Cinema"
during the 2012 Cannes International Film Festival
S. Pellegrino, official partner of the 65th Cannes International Film Festival, has created an elegant and sophisticated limited edition bottle for its sparkling water, as a tribute to La Dolce Vita.
After its first appearance in Federico Fellini’s Dolce Vita in 1959, the iconic brand of Italian films has pursued its international film career with its bottle appearing in many major films.
From Russia with Love in 1963, Emmanuelle in 1969, La Grande Bouffe (Blowout) in 1973, Mighty Aphrodite in 1995, The Royal Tenenbaums in 2001, Changing Lanes in 2002, Ocean Twelve, Meet the Fockers and Non ti Muovere (Don’t Move) in 2004, Scoop and Hitch in 2005, The Devil wears Prada in 2006, The Intouchables in 2011… and many others.
"The collaboration between S. Pellegrino and the Cannes International Film Festival is quite legitimate; it’s the fruit of a history linking S. PELLEGRINO with the film industry. S. PELLEGRINO and the Festival share the same special universe of glamor and exception!" Fabienne Bravard, Brand Director for S. Pellegrino-Perrier.
About S. Pellegrino
Symbol of the Italian way of living, S. Pellegrino is present at the best restaurants all over the world, where its fine sparkle is the perfect accompaniment to the most delicious dishes. Drawn from a depth of 500m, after a long journey through the heart of the Italian Alps, the S. Pellegrino natural mineral water, where it gets its character, is in Lombardy in the village of San Pellegrino, 23 Km away from Bergamo. S. Pellegrino is a smooth blend of minerals. Its fine bubbles, showing off its cool sparkle, are loved by all those for whom the Italian way of living is synonymous with the pleasures of the palate.
This limited edition "Cinema" bottle will be available in late April, for the whole of May 2012, in returnable glass and in PET, in 1L and 50 cl sizes in a variety of distribution channels (Foodstuffs & Catering).
S. Pellegrino press relations:
Agence Laurent Guyot & Co
Tel.: 0033(1) 77 37 19 19