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Deer Park Encourages Americans to Increase Recycling

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press release

Oct. 13, 2011, 5:12 p.m. EDT

Recycling Works! Deer Park(TM) Mobile Tour
Teaches Value of Recycling Through Fun Activities
in Washington, D.C.

Deer Park Encourages Americans to Increase Recycling

WASHINGTON, Oct 13, 2011 (BUSINESS WIRE) -- Deer Park(R) Brand 100% Natural Spring Water is launching a mobile education tour to visit Washington, D.C. area community events, public spaces and retailers to teach people that recycling works. Appearing this October, an interactive mobile vehicle will feature games and exhibits that show recycling in action.

Visitors will experience:
-- Games for kids that teach the benefits of recycling
-- A walk-through exhibit about the bottle recycling process, including the range of products that can be made from recycled plastic bottles, such as clothing and household items "Broadening the use of recycled plastic in our bottles is important; however, low recycling rates are a roadblock in obtaining recycled plastic," said Sarah Linden, Brand Manager for Deer Park. "We hope our education efforts -- like this informative recycling tour and the new Deer Park .5 liter bottle made with 50 percent recycled plastic -- will raise awareness and encourage people to recycle more."
The tour can be found at the following locations:
-- Friday, Oct. 14: Shoppers, Middlesex Shopping Center -- Baltimore, Md. (9 a.m. -- 12p.m.)
-- Friday, Oct. 14: Shoppers, Anchor Square Shopping Center -- Baltimore, Md. (1 p.m. -- 4p.m.)
-- Saturday, Oct. 15: Taste of Georgetown -- Washington, D.C. (11 a.m. -- 4 p.m.)
-- Sunday, Oct. 16: Safeway -- 14th St. SE, Washington, D.C. (11 a.m. -- 7 p.m.)
-- Thursday, Oct. 20: Safeway -- 6500 Piney Branch Rd. NW, Washington, D.C. (11 a.m. -- 7p.m.)
-- Friday, Oct. 21: Safeway -- 4203 Davenport St NW, Washington, D.C. (11 a.m. -- 7 p.m.)
-- Saturday, Oct. 22: Safeway -- 1855 Wisconsin Ave NW, Washington, D.C. (11 a.m. -- 7p.m.)
-- Sunday, Oct. 23: Safeway -- 1855 Wisconsin Ave NW, Washington, D.C. (11 a.m. -- 7p.m.)

The tour is presented with Keep America Beautiful (KAB), a nationwide nonprofit that combines education with hands-on stewardship to make America's communities cleaner, greener, and more livable. As part of a broader partnership, the company sponsors KAB's Great American Cleanup(TM), which collected 208 million bottles in 2011. In addition, a nationwide competition, Recycle-Bowl, was recently introduced to see which schools can recycle the most.

"In 2008, we set a goal to help double U.S. recycling rates for all PET plastic beverage bottles to 60 percent by 2018," said Michael Washburn, Sustainability Director for Nestle Waters North America/Deer Park. "We are working with recycling advocates and across industries and government to drive significant increases in beverage container recycling."

Making bottles with recycled plastic (rPET) reduces greenhouse gas emissions by 25 percent on average compared to making bottles from all-new materials. Also, people can reduce the overall environmental impact associated with drinking a bottle of water by 25 percent, just by recycling the bottle after use, according to a 2010 bottle lifecycle studyperformed for Nestle Waters by Quantis International.

The new Deer Park 50 percent rPET .5 liter bottle is available in Baltimore and Washington D.C. at many convenient locations where Deer Park(R) Natural Spring Water is already available. A new "made with 50% recycled plastic" icon has been added to the packaging, explaining that recycling bottles can provide material for new bottles and other products. For more information, please visit:

About Nestle Waters North America
With 35 years of experience with healthful hydration in the bottled water segment, Nestle Waters produces six regional spring water brands in the U.S., distributes three international brands, and produces Nestle(R) Pure Life(R), its nationally distributed purified bottled water.

Sales for Nestle Waters North America topped $4 billion in 2010. The company's dedication to quality, employee development, seeking to bring shared value to communities, and its commitments to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestle Waters to the number one bottled water position in the U.S.
SOURCE: Nestle Waters North America

For Nestle Waters North America
Simon Bowers, 617-939-8434
[email protected]

Copyright Business Wire 2011

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