OFFICIAL PARTNER OF THE TOUR SINCE 2008, VITTEL ALLOWS SPECTATORS TO BECOME TOUR DE FRANCE VERY IMPORTANT FANS!
Whether simply spectators coming to watch the event or real cycling enthusiasts, everyone can have a unique and unexpected personal experience on the Tour de France. At the heart of the action, whether at the starting line, on the course with the Caravan or on the finishing line, the hearts of Tour de France fans will be beating that little bit faster in 2015! By providing an insider experience of the Tour de France, exclusive backstage access and, most importantly, sharing in the exhilaration of the champions, VITTEL will "reVITTELise" fans and their experience of this great event. Once-passive spectators can now become “active”.
ANOTHER WAY TO EXPERIENCE THE TOUR DE FRANCE WITH VITTEL:
AT THE STARTING LINE
It’s their turn to experience the Tour as a VIP!
Every morning, several fans will become VITTEL VIPs with special access to the Tour Village. Arriving to watch the start, they will experience an amazing morning at the heart of the official action, alongside riders past and present and officials from the so-called “Grande Boucle”!
ON THE COURSE
It’s their turn to set off in the VITTEL Caravan!
A remarkable surprise will await 6 spectators who have come to cheer on the riders at the start. They will have the opportunity not only to experience a stage in the Caravan, but also to watch the finish and see the champions cross the line.
First, they will take their place on board the VITTEL Caravan and experience the stage with the 39 “caravanners” who entertain public along the routes of the Tour.
ON THE FINISHING LINE
It’s their turn to cross the mythical finishing line with the VITTEL “Rand’Eau”!
VITTEL will allow ten amateur cycling enthusiasts to ride the last kilometres of the day’s stage and cross the finishing line like professional champions with the VITTEL “Rand’Eau”.
They will have the opportunity to be accompanied by French champion David Moncoutié.
THE “SMART” FRAME PLAQUE
Just like the stars on the jerseys of players whose country has won the World Cup, the brand new "smart" frame plaque will keep a record of each rider's victories to compliment the rider’s number.
With just a glance, everyone will be able to see the number of stages won by each of the 198 riders in the Tour de France.
And, to honour the stage winners, in addition to the number plate attached to the bicycle, VITTEL will add a new symbolic bicycle frame plaque at the Signature Podium every morning.
Read the entire press release here.
Read the entire press kit (French) here.