VITTEL updates its communication with a TV ad to match its image, full of energy and joy: “Le Fauteuil”
The new VITTEL ad revives the fundamentals of the brand’s previous successful campaigns. All the ingredients are there: a hero who’s out of shape (at the start) and wants to get himself together, a motivating goal, a good amount of sport, 5 fruits and vegetables a day, and some VITTEL!
To hold it all together, an original soundtrack which buzzes from start to finish.
The ad helps to reposition the brand as a vital, natural partner for consumers who want to make a fresh start and revitalize* their lives.