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A very special limited serie: Vittel by Sempé


 Please Download the press release

What can we say about these two emblematic names in France’s cultural heritage? Great character, a sense of humor, simplicity and a unique taste for good things, those small pleasures that create great memories…

From November 2012, the famous illustrator shares with VITTEL and Paris enthusiasts the same sense of fun embodied by his famous Nicolas character, sketching an elegant label for the special limited series that was missing from our collection!

We meet again our bow-tied waiter in the lively atmosphere of our Parisian Brasseries that Sempé is so fond of: Le Café de Flore which inspired this drawing*, Les Deux Magots, La Brasserie LippThe Parisian atmosphere from Saint-Germain and Saint-Sulpice to the Luxembourg Gardens, where Sempé has spent many a happy time and where this compassionate, keen observer likes to sit at a table in a pavement café.

Sempé has published around 30 books that have been translated into many languages. His work has appeared in the most prominent French magazines and has featured on the cover of The New Yorker. Like VITTEL, which is enjoyed today in more than 80 countries, Sempé has gained international recognition. With this he signs his new “opus”.

The VITTEL label depicts Sempé’s whole, distinctive poetic universe: a familiar and timeless world, with characters who live like us, shared between dreams and reality…

A new collector’s item for fans of funny cartoons and great flavors, which will be found for the end of the year on glass bottles (available in 0.25, 0.50 and 1L) at our favorite restaurants, whether great or small. 

VITTEL has become a reference for prestige restaurants. Partner of the Bocuse d’Or since 1999, VITTEL’s natural mineral water is appreciated for its balance and long finish, its freshness, its natural and stimulating taste. Its unique flavor makes it one of the favorite waters in France and selected by France’s greatest chefs. Michel Roth, the two-star chef at the Hotel Ritz in Paris, and Eric Goettelmann, Head Sommelier for the Bernard Loiseau restaurants, have accepted to become ambassadors for the brand.


*Cartoon inspired by the book “Un peu de Paris” (Editions Gallimard, 2001)