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In 2014, French people spent an average of 4 and a half hours a day on their couch, doing … not much at all.
For Vittel®, which has always promoted an active lifestyle, the situation is unacceptable.
To solve the problem, Vittel® has decided to tackle the problem at its source: the couch.

So VITTEL has launched the Couch Converter, the first service to convert couch fabric … into custom trainers.
The service is an original and playful way of embodying the message delivered in a TV ad called “The Armchair”, in which consumers are encouraged to get rid of their old couch, and get themselves fit.




IN 2015, VITTEL is keepping its promise and converting couch fabric into a pair of customs trainers.

This customized service was available from 28 February* on It is restricted to the first 50 selected candidates who will receive the famous pair of trainers made from their couch… all you have to do is send in a small piece of your couch fabric, and a team of talented designers will take over from there. Be warned: there aren’t enough for everybody!
Second chance: For those of you who aren’t lucky enough to be selected in February, 50 new pairs of custom trainers can be won in June on the same site.

Because only the lucky few will be able to enjoy this customized service, at the same time Vittel® is launching a massive operational campaign which will take over on the website from 30 March to 31 May 2015**, and will be open to anyone living in France.

There are 200 pairs of limited-edition trainers to be won, from a range of 5 models specially created for the occasion, not to mention hundreds of T-shirts and backpacks made from recycled PET.


 Jouy Model

 Tartan Model

*Regulations and implementing rules on (Participation is only open to residents from the following countries: Belgium, France, Germany, Luxembourg, Netherlands, and Switzerland)

** Free game with no obligation to purchase, from 31 March to 31 May 2015. Regulations and implementing rules on

Click here to read the press release