Sanpellegrino presents its new Nestlé Vera Naturae mineral water bottling plant in Lazio, located in Castrocielo (province of Frosinone). An investment of 16 million euros, a boost to local youth employment, and best-in-class environmental performance.
Sanpellegrino Group announced today, at the offices of Regione Lazio, a new and important industrial project in Castrocielo (FR) for the production of Nestlé Vera (Naturae) mineral water.
With an investment of 16 million euros, the plant is designed to best integrate into the local territory thanks to outstanding performances in sustainability and to the commitment to enhance the value of the "Naturae" mineral water source that represents a point of excellence in the Castrocielo area.
The plant will bottle Nestlé Vera Naturae mineral water, completing the Group's multisourcing project in Italy. With the activation of the new Naturae source in Castrocielo, Nestlé Vera adds the third vertex to the virtuous triangle that the brand has outlined in Italy. It already has a source in the North in San Giorgio in Bosco, in the province of Padua (Bosco source) and one in the South in Santo Stefano Quisquina, in the province of Agrigento (Santa Rosalia source).
This approach makes possible to enhance the value of local water, offering to the local community new possibilities for economic development and sustainable growth. Furthermore, the strategic position of the three sources favours local distribution, helping to decrease road transport and thus environmental impact. The Nestlé Vera brand is also a guarantee of quality and safety.
The marketing plan for the Castrocielo plant, at operating speed, entails the production of approximately 220 million litres in the first year, with clear margins of growth in the following years.
"We are particularly proud of this new plant in Lazio," stated Stefano Agostini, President and Managing Director of Sanpellegrino. "This investment proves once more the Group strategic interest in the mineral water segment, a real excellence for our Country. Mineral water bottling operations are not de-localizable, which is an important mark in the Italian food tradition and industry DNA."
“With Castrocielo Plant” Agostini added "We intend to bring innovation to the segment, both for the production and distribution model we have proposed, and for our commitment to achieving a high level of (environmental) sustainability performance and positive impact on the local area."
The Castrocielo plant will have best-in-class performance, above all for energy savings, through the use of photovoltaic systems, the exclusive use of green energy from renewable resources, LED lighting, and systems for heat recovering and storing. All packaging materials will be recyclable. This, combined with the reduced environmental impact achieved by the optimization of distribution processes through the multi-sourcing project, makes Castrocielo a plant that will stand as a model for future developments in the sector.
Furthermore, with this operation, Nestlé, of which Sanpellegrino is part of, strengthens its role as an important source of employment in the Frosinone area, where the Group is already present with its plant in Ferentino.
The Castrocielo plant will provide work to 24 people, mostly young who are high school graduates, and it will generate a significant direct and indirect linked industry.
Particular attention will be dedicated to the creation of shared value for the local area through requalification projects for the industrial area and for the local historical and archaeological site of Aquinum.
Through a new industrial project Nestlé Vera Brand will be closer to its consumers, increasing its (widespread) presence on the territory: appreciated by more than 7 million and half Italian families, the Sanpellegrino Group’s brand has always been a symbol of quality, proper hydration and wellbeing for the whole family.