More and more American consumers are seeking healthy alternatives to sugary sodas and juices, including water, which does not contain any calories. However, some consumers want a bit of added flavor and fizz.
Nestlé Waters North America is launching a new Regional Spring Water Brand Sparkling portfolio with 10 flavors in new vibrant and colorful packaging, with no added sugar, sweeteners or colors – just fresh spring water with natural flavors and bubbles, so that consumers can enjoy a guilt-free refreshing beverage.
There are six brands in Nestlé Waters’ new Regional Spring Water Brand Sparkling line – Poland Spring®, Deer Park®, Zephyrhills®, Ozarka®, Ice Mountain® and Arrowhead®.
Not only will Nestlé Waters be offering this new line in sleek vintage glass-like bottles, the beverages will also be available in cans. Both the bottles and cans will have fruit graphics, vivid colors and more prominent branding. The new colored caps will distinguish the new line from other brands. For those who would like to try a variety of flavors, there will also be a rainbow pack, with 24 bottles or cans in a combination of flavors, so that consumers can try them all and pick their favorites.
The sparkling water category was up 70% from 2011 to 2016 in the U.S., and is expected to reach $3.1 billion by 2022, according to Euromonitor International.
"Following rapid growth over the past few years, the sparkling water category is now mature enough for us to make a significant investment in developing this extensive line of mainstream sparkling offerings from our regional spring water brands, each of which is the top-selling still spring water brand in its market," said Antonio Sciuto, Executive Vice President and Chief Marketing Officer for Nestlé Waters North America.
With Nestlé Waters’ rich history in providing premium sparkling water to consumers with their brands Perrier® and S. Pellegrino®, and the current strength of our regional spring water brands as a $103MM player with extremely high household penetration, we are well positioned to bring these products to the market for consumers to enjoy.