Vale do Sol is located in the city of Silva Jardim, in a preserved and protected area, warranting water purity and a strong expansion of the business in the State
Rio de Janeiro, February 28, 2013 – Nestlé Waters has announced today the acquisition of the Mineral water spring Vale do Sol and its assets, located in the city of Silva Jardim, in the Lake Region, 110 km from the city of Rio de Janeiro. This project involves the total investment of R$ 117 million, which will warrant the sustainability and growth of Nestlé’s water business in the Brazilian market, specially in the State of Rio de Janeiro where it already owns Água Mineral Petrópolis.
Vale do Sol is located in 300 hectares, surrounded by 1,100 preserved hectares in an area of environmental protection, warranting pure water of the highest quality. The new unit that should start its operations in July will generate 100 direct jobs and almost 800 indirect jobs. The Mineral water will be bottled in small packages, starting at 300 ml, still and sparkling, in addition to 10l and 20l HOD (Home & Office Delivery) bottles.
“This acquisition will consolidate our leading position in major supermarket chains in Rio de Janeiro where our share is 30%, and boost our growth in one of the main poles of the water market in Brazil”, states Alexandre Carreteiro, Nestlé Waters Country Business Manager in Brazil. The new unit will supply the State of Rio de Janeiro, as well the States of Espírito Santo and Minas Gerais.
John J. Harris, Nestlé Waters Global CEO, considers Brazil as a strategic country for Nestlé Waters growth. “This investment in Rio de Janeiro reaffirms our confidence in growth potential of the bottled water category in Brasil. The obesity growing concern associated with low bottled water level consumption should create sustainable growth opportunity for us. This acquisition should allow us to accelerate our Nestle brand development in the critical state of Rio de Janeiro”.
According to Sérgio Cabral, Governor of the State of Rio de Janeiro, Nestlé’s investment will leverage Rio de Janeiro’s economic development: “The opening of a second spring water factory will permit this market to be supplied more efficiently. The increasing presence of Nestlé brands is a clear demonstration of the company's trust in our State.”
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