Levissima supports sustainable fitness in Milan

Oct 15, 2019
inauguration Levissima fitness area in Milan

Mineral water brand Levissima and the Municipality of Milan are supporting sustainability and sports by opening a new fitness area at Parco Sempione in the city, built from recycled plastics.

The rebuit ‘Percoso Vita’ features 15 stations with training equipment. Stations have recycled plastic signs explaining people can work out, and scannable QR Codes allow them to access workout videos performed by marathon runner Daniel Vecchioni.

“This project has a social, economic and environmental value that concretely demonstrates the importance of reusing plastics, as in this case, to develop the new fitness area, an asset for the local community and individuals,” said Frederico Sarzi Braga, Chairman and CEO of Sanpellegrino Group.

new fitness area in Milan 

Levissima is always working to reduce its environmental impact. For its ECO range, the brand uses 30% BIOPET (a 100% recyclable plastic material made from renewable materials such as sugar cane). It has also committed to replacing 50% of the PET in its bottles with BIOPET and recycled PET by 2025.

40% of the brand’s water is transported by train, and Levissima only uses vehicles powered by Liquefied Natural Gas (LNG), the least polluting fossil fuel available.

Read the full press release.