Brands inspire marathon runners to drink water and recycle

Jun 28, 2019
encouraging hydration recycling marathons

Our mineral water brands in Europe teamed up with local authorities and waste experts to inspire marathon runners to drink water and recycle their empty bottles during the London, Milan and Paris races.

Buxton in the UK, Vittel in France and Levissima in Italy each worked with industry partners to implement a range of innovative ways to help athletes increase their water intake, reduce street litter and boost recycling.

Click here to read the story