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Brands inspire marathon runners to drink water and recycle

encouraging hydration recycling marathons

Our mineral water brands in Europe teamed up with local authorities and waste experts to inspire marathon runners to drink water and recycle their empty bottles during the London, Milan and Paris races.

Buxton in the UK, Vittel in France and Levissima in Italy each worked with industry partners to implement a range of innovative ways to help athletes increase their water intake, reduce street litter and boost recycling.

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