SHARE THE ITALIAN PASSION With an extraordinary journey signed by S.Pellegrino & Ducati A Special Edition and an engaging App to discover la grande bellezza of Italy, riding towards the most passionate destinations, virtually in the saddle of the “red bikes of Borgo Panigale”Passion is what makes ordinary things… extraordinary. Passion is what distinguishes Italy. This is what two ambassadors of Italian excellence and lifestyle have in common, S.Pellegrino, the most well-known sparkling natural mineral water in the world, a true icon of the Italian way of living, and Ducati, the Italian company that designs and manufactures motorcycles, that have come together to offer a special sparkling journey around Italy with authentic passion.
Share the Italian Passion is an international project, from Australia and the United States to Europe and Asia, that offers an exciting virtual journey around Italy thanks to an engaging app, “The Sparkling Italian Experience”, on S.Pellegrino’s official Facebook Page (www.facebook.com/SanPellegrino). Through the app, consumers can discover the most passionate destinations in Italy, with cool tips on restaurants and places that deserve to be experienced, and the ideal Ducati motorbikes to ride through the Bel Paese.
Result of a relevant relationship between these two prestigious Italian brands, the app follows the new Special Edition of the PET bottle signed by S.Pellegrino and Ducati. With more than 20 million units in over 20 markets, the Special bottle for take home and on-the-go channels, is the synthesis of Italian style and passion for life.
More than ever before, S.Pellegrino proves to be a real ambassador of the Italian way of living with joy, taste, passion anywhere, anytime. This partnership with Ducati highlights how these two brands are icons of the creativity and lifestyle that are typical of the “Made in Italy” excellence.
Read the Press Release to learn more