Vittel and S.Pellegrino are teaming up with retailer Carrefour and circular shopping platform Loop to offer their natural mineral water in reusable, one-liter glass bottles. Consumers in and around Paris can order Vittel and S.Pellegrino for home delivery through the Loop deposit system on Carrefour’s e-commerce site. The empty glass bottles are then collected, cleaned, refilled, and made available again on the Loop platform.
Vittel and S.Pellegrino are the first Nestlé Waters brands to participate in this innovative partnership, which aims to reduce waste by transforming the products and packaging of everyday items from single-use to durable, multi-use, feature-packed designs. This initiative is just one more example of the efforts of Nestlé Waters and its brands to reduce the environmental footprint of their packaging and contribute to a circular economy. The ultimate goal is to create a virtuous circle of transforming bottles into new resources instead of waste.