All press releasesOct 17, 2011

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S.Pellegrino and Bulgari bring the timeless glamour of Italian Excellence in the most refined restaurants around the world

October 2011 – The iconic glass bottle, a golden label, a superb jewel pictured to adorn it: S.Pellegrino and Bulgari finally unveil the precious bottle created to celebrate their partnership. The two brands started their cooperation on the occasion of Bulgari’s Retrospective Exhibition in Paris last December and soon decided to pursue a further project, the design of a unique and precious S.Pellegrino bottle, featuring on the label a luminous and brilliant creation of the magnificent Italian jeweler.

By sharing common values of heritage, prestige, quality, unexpectedness, glamour and timelessness, Bulgari and S.Pellegrino envisioned together a new interpretation of Italian lifestyle, and this beautiful and unexpected Special Edition bottle mirrors their commitment to excellence and their passion for iconic items.

S.Pellegrino, ambassador of the Live in Italian style on the finest tables of the world, is always eager to create synergies among Italian brands that share the same vocation for the highest quality, a first class reputation on an international level and an iconic design or style. In this view the “S.Pellegrino sparkles with Bulgari” is meant to be a tribute to Italian timeless magnificence, a celebration of the colorful and refined Italian spirit.

“When S.Pellegrino met Bulgari, the idea came out naturally: this partnership represented a further step towards the creation of a one-of-a-kind Made in Italy hallmark, bringing together the most prestigious brands and setting the highest standard for Italian style all over the world”, said Stefano Agostini, Sanpellegrino CEO. “Our brand is an international symbol of the Italian art of living and partnering with Bvlgari adds power to our efforts to export the finest side of Italy”

The exclusive Special Edition S.Pellegrino sparkles with Bulgari will be launched in mid September and will temporarily replace the standard S.Pellegrino bottle in the most refined restaurants around the world for a grand total of 50 million bottles.

For further information :

Contact the S.Pellegrino team in Weber Shandwick - s.pellegrino@webershandwick.com
Maria Antonietta Morello – ph. + 39 02 57378310 – email: mmorello@webershandwick.com
Sabrina Cungi – ph. +33 02 57378257 – email: mailto:scungi@webershandwick.com
Asli Gulfidan – ph. + 39 02 57378467 – email: agulfidan@webershandwick.com

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