All press releasesOct 31, 2013
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Poland Spring® Makes a Refreshing Return as the Official Bottled Water Sponsor of the ING New York City Marathon
New York City, October 30, 2013 – Poland Spring® Brand 100% Natural Spring Water is back to make a splash throughout the boroughs of New York City as a proud sponsor of the celebrated 2013 ING New York City Marathon, the New York Road Runners’ premier event. The brand is geared up for a spirited weekend in Manhattan as the official hydration partner to support this year’s participants as they cross the finish line.
To kick off Marathon weekend, Poland Spring will be sponsoring the Marathon Fireworks on Friday evening, November 1 in Central Park. The brand will also be at the ING New York City Marathon Health and Fitness Expo from October 31 - November 2 at the Jacob Javits Center in New York City. Everyone is welcome to visit the Poland Spring booth to pick up some running swag and have an inspirational photo taken, which they can instantly upload and share on their social channels. Visitors will also have the opportunity to share their stories of inspiration on running bibs, which will be displayed at the Expo.
Poland Spring 100% Natural Spring Water will be supplied to runners at both the start and finish lines, and along the course at official hydration stations, including the Poland Spring Hydration Zone at Mile 17. Poland Spring will take over Mile 17 where volunteers will provide cups of Poland Spring while a live DJ will entertain and encourage runners to keep up the momentum as they head down First Avenue. Poland Spring will be providing more than 162,000 bottles of water at the start and finish lines, and more than 62,000 gallons of water along the course to participants on race day.
"This is an incredible year to be a marathon runner in New York City," says Christina Brand, Senior Marketing Manager, Poland Spring. "Poland Spring is excited to be back as a part of this great community to support this year’s runners on their personal journeys."
For more information and to share your own inspirational running stories, please visit Poland Spring on Facebook at http://www.facebook.com/polandspring.
About Nestlé Waters North America
With 36 years of experience providing refreshment in the bottled water segment, Nestlé Waters North America is the nation’s leading bottled water company. The company produces six regional natural spring water brands in the U.S., distributes three international brands of water, produces Nestle® Pure Life®, its nationally distributed purified bottled water, and most recently, added ready-to-drink iced teas. The company’s dedication to quality products, employee development, bringing shared value to communities, and its commitment to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestlé Waters North America to be third largest non-alcoholic beverage company by volume in the U.S.
About the ING New York City Marathon
The ING New York City Marathon is the most popular and inclusive marathon in the world, attracting the world’s top professional athletes and a vast range of recreational runners. The race began in 1970 with just 127 entrants racing four laps of Central Park. Today, more than 45,000 entrants from around the
world run through New York City’s five boroughs, starting on Staten Island at the foot of the Verrazano-Narrows Bridge and finishing in Central Park. Participants include Olympians, top age-group competitors, and many thousands who run for charity and to achieve their own personal goals. An estimated two million spectators line the course, and the global broadcast reach is 330 million more. The race is a key part of the World Marathon Majors series, an alliance with the Tokyo, Boston, Virgin Money London, BMW Berlin, and Bank of America Chicago marathons that offers a $1 million annual prize purse, split equally between the top male and the top female marathoner in the world. The ING New York City Marathon is the premier event of New York Road Runners, the world’s foremost community running organization, whose mission is to help and inspire people through running.
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