All press releasesSep 13, 2011
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FOR IMMEDIATE RELEASE
Keep America Beautiful Launches Nationwide K-12 School Recycling Competition
First-Ever "Recycle-Bowl" Offers a Fun Approach to Waste Reduction and Environmental Responsibility
STAMFORD, Conn. (Aug. 16, 2011) – Keep America Beautiful, Inc., the nation’s largest volunteer-based community action and education organization, today announced the launch of "Recycle-Bowl," the first comprehensive nationwide recycling competition for elementary, middle and high-school students. Recycle-Bowl was created to provide students with a fun, interactive way to learn about waste reduction and environmental responsibility through in-school recycling.
Open to all U.S. schools and classrooms, the incentive-based recycling competition and benchmarking program kicks off this October and registration is now open on the Recycle-Bowl website at http://recycle-bowl.org. The competition runs from October 17 through November 12, culminating around America Recycles Day. Participating schools will track and report how much recyclable material they collect for a chance to win prizes. At the close of the four-week competition, the school in each state that collects the most recyclable material per capita will win $1,000. A national champion will then be chosen from among the statewide winners to receive an additional grand prize of $2,500.
"Recycle-Bowl is about much more than simply winning a prize," said Matt McKenna, president and chief executive officer of Keep America Beautiful. "Through this fun competition, we’re providing students, teachers and administrators across the country with an opportunity to learn more about the economic and environmental benefits of recycling, and inspire their families to take similar actions both at home and in their communities."
Educational recycling activities will also be provided online and through a registration toolkit. The inaugural Recycle-Bowl is being sponsored by Nestlé Waters North America.
"Nestle Waters North America is eager to see more recycling in our schools", said Heidi Paul, Vice President of Corporate Affairs for Nestle Waters North America, "and to partner with Keep America Beautiful on this important recycling initiative".
For more information about Keep America Beautiful and its community improvement programs, visit www.kab.org.
About Keep America Beautiful Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. This national nonprofit forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. For additional information, visit www.kab.org.
About Nestlé Waters North America
With 35 years of experience promoting healthful hydration in the bottled water segment, Nestlé Waters produces six regional spring water brands in the U.S., three international brands, and Nestlé Pure Life, its nationally distributed purified bottled water. The company's dedication to quality, employee development, seeking to bring shared value to communities, and its commitments to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestlé Waters to the number one bottled water position in the U.S.
Robert Wallace / Kelley Dennings
Tel: 203.659.3016 / 202.688.0605
Web site: http://recycle-bowl.org
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