Federico joined Sanpellegrino in 2000 as a Senior Brand Manager.
He had managed different roles within the commercial area in Italy before he was transferred to Paris in 2005 as Head of Marketing for Nestlé Waters Europe. In 2008, he returned to Italy as Head of the Italian Business Unit.
In 2014, Federico was appointed as NW UK BEO. Under Federico's leadership, the UK Waters business delivered double-digit growth in the past three years, despite the turbulent business environment.
Through innovation, consumer and shopper activation, Federico led the business to achieve impressive market share gain, notably holding the number 1 position in value at the end of 2016.
He was influential in driving international business expansion, as well as the development of local brands.