UNWAVERING. This is how you might define the quasi symbiotic relationship that, for 37 years already, has united the mythical green bubble with the world’s premier clay-court tennis tournament.
The announcement just a few days ago that the partnership would be renewed for 4 more years proves it once again: the association of Perrier, a distinctive brand that for years has contributed to promoting France internationally, with Roland-Garros, a major, unmissable sporting event, is one of the most natural in existence. This remarkably strong bond, punctuated by epic memories, is of the kind that forges legends. From the players’ rest and hydration area to the mythical umpire’s chair, from the stands of Court Suzanne Lenglen to the edges of the Place des Mousquetaires, Perrier has been supplying reinvigorating refreshment in the furthest corners of the Porte d’Auteuil.
Like every year, the “official bubble” will spoil Roland – Garros spectators with unique and creative experiences:
The Extraordinary Terrace : You're sitting at a café terrace in France sipping a cool and refreshing Perrier when you're suddenly “kidnapped” by hostesses who whisk you away to Roland-Garros to watch the day's matches.
The Extraordinary Umpire’s Chair : Have you always dreamed of sitting as close as possible to great champions while they’re playing or resting? Thanks to a unique technology, Perrier is offering you the chance to live your dream and to find yourself on center court, right in the middle of the players’ rest and hydration area.
The Extraordinary Place : Rendezvous on the Perrier stand with your precious ticket in hand for admission to the main courts at Roland-Garros: the lucky owners of an “Extraordinary Place” will be offered the perfect spectator’s kit.
The Extraordinary Wait : Every day, the thousands of spectators waiting to be served at the many refreshment areas at Roland-Garros will be invited to solve a brain-teaser and try to win a Perrier Green Apple Slim Can.
Last but not least, the PERRIER Legend’s Trophy, which will be held from 2 to 7 June 2015. Through this exceptional show, Perrier promises a real journey through time, and an immersion in the history of modern tennis. Some legends such as John McEnroe (USA), Juan Carlos Ferrero (ESP) or Lindsay Davenport (USA) are expected.
The adventure starts this Sunday!
Download our Press pack here