Arrowhead® Brand 100% Mountain Spring Water, the brand that introduced its new .5L ReBornTM bottle made with 50% recycled plastic (rPET) and launched its “Recycling is a Beautiful Thing” campaign in November 2012, is taking another step toward educating consumers about the value of recycling with the unveiling of an innovative, new stop motion video. The video supports the brand’s commitment to getting consumers excited about recycling and increasing recycling rates by featuring visuals that were created out of recycled materials.
The video was created to emphasize the message behind the brand’s “Recycling is a Beautiful Thing” campaign, which was launched in November 2012. “We’re excited to demonstrate that recycled materials have significant second life utility,” says Gigi Leporati, Brand Manager, Arrowhead 100% Mountain Spring Water. “If you look closely at the imagery in the video, you’ll see it translates some recyclable materials found in landfills into an artistic and environmentally thoughtful statement.
Through this video, we hope to motivate consumers to recycle more and think about recycling in a new way.” The interactive campaign is hosted on a dedicated tab on the Arrowhead brand Facebook page. In addition to the video, the page also highlights informative statistics about recycling and showcases still life and found object art pieces crafted from recycled materials.
The .5L ReBorn bottle launch was celebrated in the San Francisco area with a volunteer recycling and beautification event in partnership with Keep California Beautiful (KCB) on America Recycles Day. To further assist local recycling efforts in San Francisco, Arrowhead unveiled four innovative solar-powered BigBelly waste and recycling stations at the event, which the brand is sponsoring for one year.
To learn more about the Arrowhead ReBorn bottle and experience the beauty of recycling, please visit the brand on Facebook where you can also watch the new video and share it with your friends. To read more about Nestlé Waters North America’s commitment to sustainability, please visit www.nestle-watersna.com.
Click here to download the press release.