What is the Nestlé Pure Life model?

Nestlé Pure Life (NPL) is a popular brand for a broader group of consumers (particularly middle-income families) looking for a great tasting, accessible, healthy beverage option, with the Nestlé quality guarantee. It is an accessible brand: it is affordable offering good value to a broad group of consumers, and can be easily found there where our consumers expect to find it.

Nestlé Pure Life is a global brand with a local touch: it is produced using a multi-source model, which allows Nestlé Waters to produce it as close to our consumers as possible, and for it to be adapted to suit the preferences of local consumers in terms of taste (more or less minerals) and sizes (bigger or smaller formats).