As consumption habits are increasingly on-the-go, consumers are looking for convenient and portable food and beverage options. Bottled water is part of the beverage market where it provides consumers with a daily healthy hydration option as part of healthy lifestyles.
Packaging is therefore essential for Nestlé Waters to meet consumer demand and to preserve product quality from source to consumer. The majority of our bottled water products are sold in PET, a fully recyclable and safe food packaging solution. PET is a 100% recyclable material.
Nestlé Waters is committed to lightweighting the packaging we use (i.e. reducing the weight and amount of packaging used for a bottle of water) and to promoting the recycling of PET bottles.
Regarding lightweighting, we reduced the weight of our packaging by 19% between 2005 and 2010. In 2009, Nestlé Waters North America introduced the new-generation Eco-Shape bottle. This 0.5-litre bottle weighs just 9.2g and is 25% lighter than the previous Eco-Shape bottle.
Regarding recycling, we work to help raise consumer awareness on the importance of PET recycling. For example: in 2009 and 2010, Nestlé Waters China launched an online recycling campaign along with in-store promotion and search engine banner ads. Those that visited the website and participated in the campaign were informed about recycling through facts and environmentally-themed cartoons… We also strive to facilitate collection and work with local collection agencies (like Eco-Emballages in France) and local municipalities.