Vittel pursues the adventure with the Tour de France until 2018

All press releasesNov 27, 2013

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PRESS RELEASE

November 27th 2013

VITTEL has renerwed its partnership with the Tour de France until 2018, reaffirming its longstanding support for a unique event that brings together more than 10 million spectators along the roadside throughout the month of July.

As a major partner of the Tour since 2008, VITTEL’s loyalty to the cycling event has not come about by chance. Firstly, because the Tour de France is an exceptional and popular event for all the family that takes place during the summer, and also because it promotes values that go beyond sport.

VITTEL and NESTLE WATERS uphold these values of conviviality, youth, sharing and celebration. Accessibility is another value: the Tour de France is the only sporting event on this scale around the world that is completely free for the public. It is one of those rare events that offers both real intimacy between the champions and their supporters, and also an incredibly festive atmosphere shared by the public and the brands.

The Tour’s international popularity is also a considerable advantage. It contributes to the global exposure of the brands and offers unrivalled opportunities for retail promotion and image enhancement.

Lastly, the Tour de France provides a platform to underline the importance of good hydration. Everyone knows that, while we drink water all year round, we drink more of it in the summer. Like the Tour de France, water is a popular and accessible product. Like the Tour de France, water is a product for all the family.

For the past six years, Vittel has been a key partner to the Tour de France, and will continue to be for the next five years.

With its unmistakable high-profile presence along the final 25 kilometers, VITTEL will announce to competitors the distance remaining to the finish line, thereby contributing to the tactical strategies of the race finale. The brand supplies water to the peloton, but will not ignore spectators, journalists or organizers, with one million bottles handed out throughout the event.

Closely linked to the racers and their performance, Vittel will once again forge a close bond with the millions of supporters lining the roadside, thanks to its new-look convoy. We are convinced that, once again, it will win the public’s approval with its imaginative concepts and interactivity!

 

Christian Prudhomme, Director of the Tour de France

"This continued support from the NESTLE WATERS group and the VITTEL brand for the Tour de France reflects their attachment to the values and enduring popularity of the race over the years. We are particularly proud that this partnership has been renewed for the long term, demonstrating how the unifying qualities of the VITTEL brand and the Tour de France are able to bring competitors and public together," says Christian Prudhomme, Director of the Tour de France.

Denis Cans, Chairman of NESTLE WATERS France and Belgium

NESTLE WATERS’ renewal of this partnership cements its longstanding support of this one-of-a-kind and hugely popular event. For VITTEL, it is an extraordinary opportunity to get out and meet its consumers on the streets of France during the month of July, and support the development of the Tour de France."

With its unmistakable high-profile presence along the final 25 kilometers, VITTEL will announce to competitors the distance remaining to the finish line, thereby contributing to the tactical strategies of the race finale. The brand supplies water to the peloton, but will not ignore spectators, journalists or organizers, with one million bottles handed out throughout the event.

Closely linked to the racers and their performance, Vittel will once again forge a close bond with the millions of supporters lining the roadside, thanks to its new-look convoy. We are convinced that, once again, it will win the public’s approval with its imaginative concepts and interactivity!

KEY FIGURES: NESTLÉ WATERS FRANCE/BELGIUM

N°1 in France with a 33% share of the market (in value)

N° 2 in Belgium with a 22% share of the market (in value)

2,700 employees

5 bottling sites

N°1 bottler of natural mineral water in France

10,000 pesticide-free hectares surrounding the VITTEL, HEPAR and CONTREX springs

A.S.O.

Amaury Sport Organisation creates and organizes top-level international sporting events that it develops with the greatest respect for sporting values. Its in-house teams manage all aspects of the organization, media coverage and marketing of sporting competitions. Every year, A.S.O. organizes 50 events totaling 250 days of competition in 20 countries. A.S.O. is a subsidiary of the Amaury Group, a media and sports group that owns the Equipe and Parisien-Aujourd’hui newspapers in France.

Press contact:

Agence 15Love

01 80 88 52 88 – 15love@15love.net  

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