Vittel's New TV Ad

All press releasesJul 22, 2013

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A new film full of vitality*

VITTEL updates its communication with a TV ad to match its image, full of energy and joy: "Le Fauteuil"

The new VITTEL ad is a cocktail full of vitality* which revives the fundamentals of the brand’s previous successful campaigns.

All the ingredients are there: a hero who’s out of shape (at the start) and wants to get himself together, a motivating goal, a good amount of sport, 5 fruits and vegetables a day, some VITTEL with all the brand’s vitality codes, and of course a happy ending.

And to hold it all together, an original soundtrack which buzzes from start to finish!

The ad helps to reposition the brand as a vital, natural partner for consumers who want to make a fresh start and revitalize* their lives.

The first burst of the campaign was broadcast from the 24th of June till 14th of July 2013 in France delivering 480 GRP with a 30sec format.

A 45-second version is also available on YouTube:

Technical details

Campaign title: Le Fauteuil


Broadcasting medium: TV

Product involved: VITTEL natural mineral water

Ad length: 30’’

Ad agency: Ogilvy

Broadcast in: France

Director: Martin Hodara

Release date: 24th June 2013

"VITTEL. There must be something in this water"

* "Consume 2,0L of water per day from all sources contributes to the maintenance of normal physical and cognitive functions. For a healthy lifestyle this should be accompanied by a balanced and varied diet"

VITTEL media contacts:

Sarah Martel & Nadya Yazzaoui
Tel: +33 (0)1 58 56 66 70

Download the press release