The "S.Pellegrino meets Missoni" bottle, ambassador of the Made in Italy on the best tables worldwilde

All press releasesJun 22, 2010

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The "S.Pellegrino meets Missoni" bottle, ambassador of the Made
in Italy on the best tables worldwide

Italian style, elegance and brand heritage are the values that S. Pellegrino and Missoni have in common and brought to life a Special Edition Bottle that will be available on the market in four colours nuances for a grand total of 30 million pieces distributed in the best restaurants of the world.

Missoni focused on the water colours, put together in its famous "zig‐zag", and created a style in full respect of the iconic value of the S. Pellegrino label.

It is the first time that S. Pellegrino lets someone else interpret its icon bottle whose style has been unchanged for more than a century" Valeria Norreri, Int'l S. Pellegrino Brand Manager, said "At the beginning we were so excited about the project, but also a little bit apprehensive. The result was such a good one that we decided to make four variants of the bottle, just like a fashion collection"

To celebrate this event a hand‐made PR Bottle has been crafted by Missoni in a limited edition. This outstanding PR Bottle has been dressed with an original textile patchwork that well identifies the world renowned Missoni design.

To complete the unique PR Bottle the unmistakable Red Star, one of the distinctive features of the S.Pellegrino brand in the world, tied as a charm with a " S.Pellegrino meets Missoni" branded lace.

To download logos, photos & video related to the project please link to:
http://portal.sanpellegrino.com > Pics&Videos > Press room

(http://portal.sanpellegrino.com/default.aspx?UniqueID=d2c255ba‐5ef5‐4078‐bd84‐ece1b3663280)

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Press Office:
Sanpellegrino Spa
Antonella Stefanelli
ph. +39 02 31972796 – email: antonella.stefanelli@waters.nestle.com 
Weber Shandwick
Sabrina Cungi
ph. + 39 02 57378257 – email: scungi@webershandwick.com  

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