THE LOMBARD CAPITAL AND GRUPPO SANPELLEGRINO CELEBRATE THE CHAMPIONS OF THE r-Generation

All press releasesFeb 21, 2013

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Press Release

THE LOMBARD CAPITAL AND GRUPPO SANPELLEGRINO
CELEBRATE THE CHAMPIONS OF THE

THREE PRIMARY SCHOOLS IN MILAN ARE THE WINNERS
OF THE EDUCATIONAL RECYCLING COMPETITION
"GATHER PLASTIC, SOW THE FUTURE"

Milan, 11 February 2013 - The winners of the educational campaign 'Gather Plastic, Sow the Future' have been proclaimed. The initiative is a competition promoted by Gruppo Sanpellegrino in collaboration with Giunti Progetti Educativi and the urban waste collection agencies for Milan (AMSA), Sondrio and Florence, the cities involved in the initiative.

And the winners are: the Via Magreglio school of the Istituto Comprensivo Pareto, the Maria Mater Dea Primary School, and the Bonetti-D.D. Nolli and Arquati Primary School. These three elementary schools, all in Milan, will step onto the winners podium during the official awards ceremony, with Sanpellegrino and AMSA executives in attendance.

Each one of these virtuous institutes will receive three super-prizes for use at the school: a playhouse and benches ...all strictly made of recycled plastic, manufactured by EUROCOM, a leading Italian manufacturer of ecological products, which contributed the prizes.

All children who participated in the initiative will receive a pencil case made of recycled PET to remind them that a host of useful and valuable objects may be made using this material.

Created with the objective of raising awareness among Italian elementary school children of the proper method of source-separated PET collection, the project 'Gather Plastic, Sow the Future' celebrates the genesis of the R-Generation – the recycling generation, respectful of the environment and working to ensure a sustainable future.

"Convinced as we are that education to engender respect for our planet and efforts to protect it has to be addressed particularly to children, the generation of the future, we were very confident of the potentials of this project and are truly proud of the results," states Daniela Murelli, Corporate Social Responsibility Director for Gruppo Sanpellegrino. "The children's enthusiasm, curiosity and great desire to learn were the key ingredients in this further step along the path our Group has long been following to educate the youngest members of society to be respectful of the environment."

During the first educational campaign addressed to the new generations, Gruppo Sanpellegrino – with the brands Levissima Issima, the mineral water from the glaciers of Valtellina, and Acqua Panna, the mineral water originating in Tuscany – invited the youngsters to challenge each other in collecting PET, a 100% recyclable material. The project engaged 50 elementary schools in Lombardy and Tuscany in a special competition taking place from September to December 2012: more than 4,500 bags of PET, for a total of approximately 6.5 tons, were collected at the schools by the waste collection agencies in the three cities involved.

Supported in the classroom by educational materials for teachers including games and recreational activities, the initiative also involved setting up an AMSA Mobile Office in each of the selected schools, with specialized personnel available to respond to any questions the children might have regarding source-separated waste collection. The initiative was met with great enthusiasm not only by the school children, but also by their teachers, who apprecioated the project because consistent with the scholastic program and effective in engaging also the families of all the pupils.

"AMSA has been investing in the youngest members of society for over twenty years. Thanks to our "Progetto Scuola", we interact with some 4,000 pupils every year, which is the best way to communicate the importance of source-separated waste collection and environmental protection to our kids, and thus to their families," stated Paola Petrone, AMSA General Director. "It was only natural to participate in the educational campaign in partnership with Sanpellegrino"

The educational campaign 'Gather Plastic, Sow the Future' is perfectly representative of the educational initiatives for the new generations promoted for years now by Sanpellegrino, such as WET (Water Education for Children), an international project with the objective of educating children to respect the WATER resources. In its six years in Italy since 2006, WET has enjoyed the participation of more than 6,000 schools and distributed 20,000 teaching kits; and participation is growing year by year.

SANPELLEGRINO
Sanpellegrino is the largest beverage company in Italy, with a product portfolio including mineral water, non-alcoholic aperitifs, soft drinks and iced tea. Its products, characterized by wholesomeness, healthfulness and equilibrium, are sold in over 120 countries through affiliates and distributors on five continents. As principal producer of mineral water, Sanpellegrino has always acted to enhance and promote this primary asset for the planet, working with passion and a strong sense of responsibility to ensure a quality future for this resource.

Press office - Ketchum
Sonia Silvani – tel. (+39) 02-62411977 - sonia.silvani@ketchum.com
Paola Armiraglio – tel. (+39) 02-62411938 – paola.armiraglio@ketchum.com
Erika Testoni – tel. (+39) 02-62411922 – erika.testoni@ketchum.com

Sanpellegrino SpA External Relations Manager
Prisca Peroni
tel. (+39) 02-31971 - prisca.peroni@waters.nestle.com

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