All press releasesJun 20, 2013
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Nestle® Pure Life® Encourages Latina Mothers To Participate In The "Hydration Movement" And Pledge To Drink More Water
STAMFORD, Conn., Aug. 13, 2013 - Today, Nestle Waters North America is launching a Spanish-language online initiative on the Nestle Pure Life en Espanol's Facebook page, asking Latina moms to join the "Hydration Movement," by pledging to drink more water every day. As caregivers, mothers strive to instill positive and healthy habits in their families. Through the Hydration Movement experience, moms will be able to share with each other this loving wisdom about health and wellness, including tips on how to incorporate more water into their families' diets.
The Nestle® Pure Life® brand ambassador, Cristina Saralegui, will also be sharing her maternal words of wisdom and personal anecdotes on facebook.com/NestlePureLifeEspanol. "As a mother and grandmother, I know firsthand the importance of taking care of my family," shares Saralegui. "We protect and nurture our children, and teach them good habits that will last a lifetime. For these reasons, I welcome my fellow Latina mothers to take the pledge with me to drink more water daily, and make a difference in the lives of their families."
The Nestle Pure Life brand will also be partnering with a nutritional expert, Sylvia Melendez Klinger, to discuss the importance of hydration, and top Latina mom bloggers to enhance the digital conversation about drinking water. "Drinking water, during the day and with meals, is a must for staying well hydrated," said Sylvia Melendez Klinger, registered dietitian and licensed nutritionist. "Also, in comparison to other beverages, drinking water helps manage caloric intake while quenching thirst."
Consumers will learn about the positive effects water has on the body, engage with other mothers seeking ways to improve their families' health and be encouraged to take the pledge to add more water to their day. Visit the Hydration Movement tab on either Nestle® Pure Life® en Espanol or Nestle® Pure Life® to join the Hydration Movement and have the opportunity to receive a coupon good toward the purchase of Nestle® Pure Life® Purified Water as well as enter the sweepstakes for a chance to win a trip for four to either Universal Orlando Resort or Universal Studios HollywoodSM or one of one hundred First Prizes, each consisting of a one year's supply of Nestle® Pure Life® Purified Water*.
"Through the 'Hydration Movement' effort, the Nestle Pure Life brand is proud to honor the important role Latina mothers play in keeping their families healthy," said Laetitia Allexant, Brand Director, Nestlé Pure Life. "Our goal is to provide them with helpful tools and resources, and demonstrate the important role water plays in keeping their families hydrated."
About Nestle® Pure Life® Purified Water The number one bottled water brand by volume according to Beverage Marketing Corporation, Nestle® Pure Life® is a brand of the leading bottled water manufacturer, Nestle Waters North America Inc., based in Stamford, Connecticut. Nestle Pure Life Purified Water goes through a multi-step filtration process and is enhanced with a unique blend of minerals, offering a pleasant, refreshing taste suitable for the whole family. Nestle® Pure Life® brand bottled water offers a number of healthful hydration size options and is committed to helping families live healthy, active lifestyles.
*NO PURCHASE NECESSARY. Sweepstakes open to legal U.S. residents of the 50 United States (including DC), 21 years of age or older at time of entry. Void where prohibited. Sweepstakes starts 12:00AM ET on 8/7/13 and ends 11:59:59 PM ET on 11/20/13. Limit one (1) entry per e-mail address/Facebook user ID/person, per day. One year's supply of water awarded in the form of 24 coupons, each coupon good for one (1) free Multi-Pack (20-Pack or higher) of Nestle® Pure Life® Purified Water, up to a maximum retail price of $5.10). Odds of winning depend on the number of eligible entries received. Sweepstakes is subject to all federal, state and local laws and regulations. SPONSOR: Nestle Waters North America Inc. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
SOURCE Nestle Waters North America
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