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S.PELLEGRINO YOUNG CHEF 2015
S.Pellegrino, ambassador of Italian taste and fine dining around the globle, launches a global talent scouting to find the best young chefs from all over the world
1st November 2014 – S.Pellegrino, the world famous sparkling water, synonymous with gourmet food and wine culture, gives birth to a global scouting project to find the best young chefs of the world, a unique initiative that reflects the strong commitment of the brand in supporting emerging talents.
From November 2014 until December 15th, all the young chefs of the world can submit their application together with their signature dish on www.finedininglovers.com, the online magazine for food enthusiasts proudly endorsed by S.Pellegrino and Acqua Panna. The chefs will have to be no older then 30 and working as professionals in a restaurant as chefs or sous chefs or chefs de partie for at least one year.
From December 16th all the candidates will be divided in 20 regions* according to the geographic area they are from. Then ALMA, the world’s leading international educational and training centre for Italian Cuisine (www.alma.scuolacucina.it), will select through the online applications the first 10 finalists for each region according to five Golden Rules: ingredients, skills, genius, beauty, message.
Between January 16th and February 28th, the 10 finalists of each area will have to compete during a local event: each region will have a jury composed by independent top chefs who will taste the signature dishes of the finalists and choose the best one, always according to the five Golden Rules. By the end of February the 20 best local young chefs from each world’s region will be announced as the official finalists.
There will be also an extraordinary surprise. After collaborating with Missoni and Bulgari, S.Pellegrino has found a new ally in his unabated commitment to scouting and promoting talents, Vogue Italia: two unique icons that have in common the devotion to the ideals of Italian excellence, including culture, togetherness, and beauty.
In March 2015 Vogue Italia will match the 20 chefs with 20 emerging stylists: each of them will ideate a fashion creation inspired by the signature dish of the chefs.
The culminating event of the project – the S.Pellegrino Talen Awards - will be on June 25th-27th in Milan, where S.Pellegrino will be the official water of Expo Milano 2015 and of the Italian Pavillion. This will be the occasion to discover the signature dishes and fashion creations and celebrate together with Vogue Italia the best young chefs and stylists who have competed.
An international jury of famous chefs will award the S.Pellegrino Young Chef 2015, while the cuisine and fashion lovers attending the final event will vote to assign Best Couple Chef Stylist 2015.
Exclusive contents about each local and international phase of the project, the signature dishes and the fashion creations will be constantly published on www.finedininglovers.com, the online magazine for food enthusiasts proudly endorsed by S.Pellegrino and Acqua Panna.
Follow the hashtag #SPYoungChef if you do not want to miss any update about the event.
*THE 20 REGIONS
7. Russia/Baltics/CIS (ex Soviet union)
8. Scandinavia (Norway/Sweden/Finland/Denmark)
9. East Europe
11. Med Countries
14. Africa-Middle East
15. Latin America - Caribbean
16. Pacific (Australia/NZ/Pacific Islands)
19. Central Asia
20. Southern - East Asia
THE PHASES OF THE PROJECT
FIRST PHASE: ONLINE APPLICATION - November 2014 - December 15th
All the young chefs of the world can submit their application together with their signature dish on www.finedininglovers.com. The chefs will have to be no older then 30 and working as a professionist in a restaurant as chef or sous chef or chef de partie since at least 1 year. All the requirements will be explained on the website.
SECOND PHASE: GLOBAL SHORTLIST - December 16th - January 15th
All the candidates will be divided according to the geographic area they are from, there will be 20 regions*. Then ALMA, the world’s leading international educational and training centre for Italian Cuisine (www.alma.scuolacucina.it), will select through the online applications the first 10 finalists for each region according to five Golden Rules: ingredients, skills, genius, beauty, message.
1. INGREDIENTS: Successfully selecting the best of what the market has to offer with regards to quality, freshness and uniqueness.
2. SKILLS: Successfully handling and transforming raw materials into a finished dish that respects its original essence.
3. GENIUS: Successfully exploring inedite, inspiring, unespected prospects/outlooks, connected with fine dining culture with a personal and contemporary style, while maintaining a perfect balance of tastes and shapes.
4. BEAUTY: Dish presentation is part of the charm.
5. MESSAGE: Successfully communicating a clear message through work and personal vision.
THIRD PHASE: LOCAL CHALLENGES - January 16th - June 15th
January 16th - February 28th, the 10 finalists of each area will have to compete during a local event: each region will have a jury composed by at least independent famous chefs or representatives of the contemporary local gastronomy that will taste the signature dishes of the finalists and choose the best one, always according to the 5 Golden Rules. By the end of February the 20 best young chefs from all the regions of the initiative will be announced.
March 1st - March 31st, Vogue Italia will select 20 emerging young stylists: each of them will be associated to one of the best chefs and will have to interpret the signature dish with a fashion creation.
April 1st - June 15th, the finalist chef of each country will work together with the stylist, who will interpret the chef’s signature dish with his/her own creation. Both the signature dish and fashion creation will be presented at the final event.
LAST PHASE: S.PELLEGRINO TALENT AWARDS – June 25th - 27th
In June at the Italian Pavillion of EXPO in Milan, S.Pellegrino together with Vogue Italia will host the final event to celebrate the best young chefs and stylists who have competed. An international jury of famous chefs will award the S.Pellegrino Young Chef 2015 and the editorial staff of Vogue Italia will choose the most talented stylist, while the cuisine and fashion lovers attending the final event will vote to assign Best Couple Chef & Stylist 2015.
About S.Pellegrino and Acqua Panna
S.Pellegrino, Acqua Panna and Sanpellegrino Sparkling Fruit Beverages are international trademarks of Sanpellegrino S.p.A. which is based in Milan, Italy.
Distributed in over 130 countries through branches and distributors in all five continents, these products represent quality excellence by virtue of their origins and perfectly interpret Italian style worldwide as a synthesis of pleasure, health and well-being.
Founded in 1899, Sanpellegrino S.p.A. is the leading company in the beverage sector in Italy with its range of mineral waters, non-alcoholic aperitifs, drinks and iced teas. As a major Italian producer of mineral water, it has always been committed to enhancing this primary good for the planet and works responsibly and passionately to ensure that this resource has a secure future.
For more information:
Antonella Stefanelli - Ph. +39.02.31972796/ Mob. +39.346.6064722 - email@example.com
Carmelo Santisi – Ph. +39.02.62411928 - firstname.lastname@example.org
Claudio Rascio – Ph. +39.02.62411964/Mob. +39 346 8851355 - email@example.com
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