Launch of the Société Perrier website : the Source for Nightlife and Culture!

All press releasesOct 10, 2011

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Launch of the Société Perrier website

The Source for Nightlife and Culture

Société Perrier is a 360 marketing program that strives to align the brand with the trendsetters and influencers who define taste and connect with the right audience. The premium global strategy repositions the brand by generating an emotional connection between Perrier and Creative and Social Hedonists who seek sensorial stimulation for intense pleasure moments.

The Société Perrier website is your new global source for everything interesting in nightlife, music, fashion, travel, cocktail culture and to be aware of the trendiest places around the world to enjoy Perrier.

Debuting July 2011, SociétéPerrier.com will also serve as the international network for local Société Perrier websites launching in New York, Los Angeles, Miami, Mexico City, Toronto, Montreal and Moscow. More cities are slated for late 2011.

As an extension of the world's original luxury brands, Société Perrier is poised to be the true source for the very best in progressive nightlife & culture and more.

Come visit SOCIETEPERRIER.COM and stay tuned for the new trends all around the world!

CONTACTS
Frederic Puertas
Category Sales Developper – South America
(Frederic.puertas@nestlewaters.com.mx)

Marine Dubois-Roussel
Marketing and Sales Coordinator – North America
(marine.dubois-roussel@waters.nestle.com)

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