resource® Natural Spring Water : US National Launching

Jun 10, 2013

Brand Teams Up with Actress Alyssa Milano, Dress for Success, Project Runway and Renowned Production Company AiRealistic

   

A week ago, Nestlé Waters North America nationally launched resource® Natural Spring Water, its newest, naturally sourced, spring water brand with naturally occurring electrolytes. Mindful of the environment, it is packaged in a bottle made with 50 percent recycled plastic(1) that is 100 percent recyclable(2).

As part of the product's multi-faceted national launch, acclaimed actress and star of the new ABC show “Mistresses”, Alyssa Milano, officially introduced resource and co-hosted a consumer launch event in New York City.
In addition to her support, brand advocates Aida Mollenkamp (food lover, writer and host on The Cooking Channel), Bobbie Thomas (fashion and beauty expert), and Brett Hoebel (fitness expert and former trainer on NBC’s “The Biggest Loser”) attended the event. To help its consumers discover their passions; resource teamed up with these lifestyle experts and will socially connect fans with them, offering exclusive related tips and trends.

At the event, guests engaged with the all-knowing Fountain of Electrolytenment, they turned to it with a question and got an answer in real-time, written in sheets of falling water. There, the brand also presented “Electrobatique – An Enchanting Discovery”, an original performance featuring water effects, aerial choreography and acrobatic dance by renowned aerial theater company, AiRealistic. The show was created by Director/ Choreographers Bill Mulholland and Gwyneth Larsen along with Creative Director/Event Designer Gregg Curtis, who has been involved in theatrical marvels such as Alegria by Cirque du Soleil.

 

resource is available in 700mL and 1L sizes at grocery, convenience, natural food and pharmacy retailers nationwide. For more information on resource and for tips from resource sponsors, visit facebook.com/resourcespringwater.

(1) Excludes label and cap.
(2) Recycling facilities may not exist in your area.