How bottles are reborn as day-to-day objects
Carrying from the partnership which it initiated with BIC in 2013, this year VITTEL® is joining with the French leader in bedding products: VITTEL® plastic bottles are being turned into stuffing for DODO® duvets and pillows.
To mark the occasion, VITTEL® brought makers and hackers together for a pop-up Fab Lab.
In France, the demand for PET is higher than the supply, and yet even today only one bottle in two is recycled. For years VITTEL® has been committed to educate consumers to the necessity of sorting. Industrial and makers upcycling are processes which correspond to this approach and are just waiting to be implemented, but a change in mentality is still required: a bottle is not a waste item, but a raw material which forms a link in the circular economy chain.
VITTEL® and DODO®: Upcycling Made in France
A virtuous regional circle between two Lorraine-based French companies: VITTEL® & DODO®, which are both committed to reducing the environmental impact of their respective production outputs, have combines forces to transform PET into stuffing for duvets and pillows. In 2014 the partnership expects to produce several thousand duvets, pillows and travel cushions, distributed under the “EAU’DODO” brand name.
It takes the equivalent of 17 PET VITTEL® bottles (1.5-litre) to make a 60x60cm pillow, 58 such bottles to make a 220x240cm duvet, and 5.5 of them to make a travel cushion (Source: WELLMAN).
From PET bottle to duvet: VITTEL® has decided to hand part of its production scrap on to an intermediary recycling specialist, which transforms the bottles into flakes and then polyester fibers that are subsequently used by DODO® to make EAU'DODO duvets and pillows.
Thanks to this eco-responsible production process for EAU’DODO products, which gives a second life to VITTEL® water bottles, DODO® now uses only recycled materials for stuffing these items. By turning VITTEL® bottles into polyester fibers, the environmental performance has improved significantly, with a 70% reduction in CO2 emissions and energy needs (Source: University of UTRECHT, study ordered by WELLMAN INTERNATIONAL).
At the end of their life, DODO® duvets and pillows can then be recycled for home insulation or automobile soundproofing, thereby extending the circular economy loop even further.
“Hack in the Bottle” Fab Lab
A team of designers led by nod-A hacked the VITTEL® bottle inside a pop-up Fab Lab, using a blend of production skills and artistic touches, team spirit and technological know-how, ingenuity and environmental mindset.
The VITTEL® bottles were given a second life by being turned into 4 objects designed to revitalize our daily lives: a portable speaker, an eco-lamp, a mini-skateboard and some sporting accessories.
In keeping with the Fab Labs spirit, the digital plans and instructions for the objects created on 15 April are available in open source on the DIY sharing platform and #fablabVITTEL.
Vittel, a brand committed to the circular economy
For over ten years, VITTEL® has been committed to making lighter bottles for the environment. The weight of its packaging has been reduced:
• the 2L VITTEL® pack has been lightened by 16% since 2009, and this has saved around 800 tons of PET in France since the process was introduced;
• the 1.5L VITTEL® pack has been lightened by 12% since 2008, and this has saved around 3,000 tons of PET in France since the process was introduced.
Since 2012, VITTEL® has been continuously seeking to reduce non-renewable energy consumption and increase the use of plant origin resources in its nomad formats: 1L, 50cl and 33cl VITTEL® bottles now have 30% plant-based content.
Encouraging sorting awareness is another strong pillar of commitment for VITTEL®. First of all, VITTEL® bottles are 100% recyclable. In addition, in partnership with Eco-emballages, VITTEL® encourages consumers to recycle food and drink containers by communicating on the bottles, in the media, in stores, and by handing out educational aids like the recycling disc.
Press releases: The Vittel bottle's second life (in french)