The "Official Supplier of Bubbles" to the French Open has plenty of surprises in store.
Perrier plays a starring role once again in this year's tournament, celebrating its 150-year reign over the world of sparkling natural mineral water with its signature talent and "fizz". And to make sure the celebrations go off with a bang, the brand promises spectators a truly explosive fortnight!
To celebrate the brand's 150th birthday, the famous Paris tournament will feature a special "anniversary" package, inspired by Andy Warhol. Indeed, this unique artistic alliance between Perrier and the king of Pop Art is this year's theme. Throughout the two-week-long event, Perrier will give spectators the opportunity to add their own splash of Warhol through a dedicated "Perrier Pop Art" app, available on the appstore http://bit.ly/popart_ios or the android store http://bit.ly/popart_android
The entire event, from the refreshment areas to the Perrier shuttle buses, are gripped with Pop Art fever. And just like the Warhol-inspired limited edition of its little green bottle, developed especially for the French Open, Perrier will be delivering a unique experience full of surprises to the Parisian public.
Another great moment is in store for spectators – the Perrier Legends Trophy. This special tournament, which runs from the 4th to the 9th June, will celebrate the achievements of major stars from the history of the game. There is a truly star-studded line-up for the 16th edition of the event : John McEnroe (who had starred in a Perrier ad in 1991), Mats Wilander, Michael Chang, Henri Leconte, Martina Navratilova and Martina Hingis have already confirmed their participation. This promises to be a highly enjoyable event, with emotion and creativity infusing each and every swing of the racket.
The French Open is the perfect place for Perrier to celebrate its birthday this June. The brand has been an Official Partner of the tournament since 1978, a partnership that symbolises Perrier's commitment to French tennis. So it's no surprise that a brand with such a proud history has chosen to celebrate its anniversary at this great tournament. Let Perrier's 150th anniversary celebrations commence!
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