Nestlé® Pure Life® launches new global campaign in the US

Aug 8, 2017

A new global campaign spotlighting Nestlé® Pure Life® bottled water has been launched to inspire a healthier and brighter future that starts with pure quality water.

The advertising campaign, which highlights our new brand signature 'Pure Life Begins Now™', kicked off over online channels in the United States on July 31, will be rolled out across the globe in 2018

Nestle Pure Life Begins Now

Raising awareness on the importance of quality drinking water

The worldwide campaign features a new Nestlé® Pure Life® TV advert which will be broadcast in every major metropolitan area in the US from September 12.

Nestle Pure Life video

The US campaign also includes new bottle and multipack packaging; new point-of-sale display materials; web-based videos; digital and social media communications; and a new Nestlé® Pure Life® website.

Through the campaign, our brand aims to highlight its new purpose and values by raising awareness on the importance of quality drinking water for future generations.

"Over nearly two decades, Nestlé® Pure Life® has evolved into a leading global brand, and we now have an opportunity to express the brand's purpose in a way that inspires parents and adults. We want to express our belief that the future is full of possibilities, and that there are no limits to what can be achieved," said Antonio Sciuto, Chief Marketing Officer for Nestlé Waters North America.

Nestle Pure Life Begins Now

Encourage drinking water as part of a healthy lifestyle

The campaign aims to illustrate how Nestlé® Pure Life® is 'acting for water now to help inspire a bright future' with a 12-step quality process to achieve our brand's high standards for drinking water and meet consumer tastes.

It also looks to educate consumers on the benefits of hydrating the body; encourage drinking water as part of a healthy lifestyle and help to improve the collection of recyclable plastic.

Contributing to the environment

The new Nestlé® Pure Life® design and bottle packaging further highlight our wider commitment to reduce our environmental impact, as all bottles can be recycled.

Nestle Pure Life bottles

In addition, we've cut the amount of PET plastic in our Nestlé® Pure Life® half litre bottles by 40% since 2005.

"We partner with local communities where we operate to help co-create social and economic development plans. It's also why we implement water stewardship initiatives across our operations that help focus on sustainability," said Andrius Dapkus, General Manager for Nestlé® Pure Life® at Nestlé Waters North America.

We are also one of the largest active companies in the 'How2Recycle Label Program' in the US – the only US-based standardised labelling system designed to help consumers understand how to recycle, with prominent information on our packaging.