Nestlé Waters, the number one bottled water company worldwide, and The Wildlife Trusts, have today announced the launch of a community based campaign to help conserve the environment and raise awareness of the benefits of nature, with a focus on water in the landscape.
This coincides with a Lancet Commission on Health and Climate Change report this year, which called on governments to promote healthier, greener lifestyles in cities. Nestlé Waters and The Wildlife Trusts have joined forces to help improve the health and wellbeing of the UK population by working with communities to conserve their natural environment, both in the countryside and in urban areas.
The ‘Get Better with Nature’ campaign has taken steps over the last year to help improve community awareness of the benefits of nature around Nestle Waters’ facility in Buxton, Derbyshire and build local stewardship of the natural environment as part of a pilot programme. It will now extend its work nationally to target more inner-city areas, starting in Slough, through a partnership with the Berks, Bucks & Oxon Wildlife Trust. The campaign will also extend to Hertfordshire and Middlesex in partnership with the Herts and Middlesex Wildlife Trust.
The Get Better with Nature campaign aims to educate children and adults of all ages about the benefits nature can bring to our everyday lives. By exploring the importance of stewardship for the natural environment, the campaign uses local initiatives such as a coordinated ‘Day of Action’, together with a dedicated education programme run with local schools, to promote conservation in communities and explain how nature benefits us daily and needs to be protected in order to secure it for generations to come.
Download the full press release here