Healthy hydration education

We strive to give consumers complete information and to help educate them on nutrition, health and wellness. The labels on our Nestlé water brands display a Nutritional Compass which indicates the nutritional value (minerals, sugar, etc.) of our products along with advice on health and hydration.

We have also launched promotional and ad campaigns all over the world to promote healthy hydration. A global TV ad campaign was released on four continents, under the Nestlé water brands banner, to promote our the importance of hydration for better health.

In the United States in 2008 we introduced a consumer campaign featuring Cristina Saralegui, the most famous Hispanic television host in the U.S. In two TV ads, Cristina explains the health benefits Cristina explains the health benefits
Did you know that by substituting 3 sugary drinks a week with water you could avoid 22,000 calories in one year?
Source: http://www.nestle-purelife.us/of drinking water, Nestlé Pure Life and a healthy lifestyle in general.

Nestlé Waters particularly strives to raise awareness among younger generations about the importance of hydration through Project WET (Water Education for Teachers), a US-based scientific and educational programme aiming to educate children all over the world about the importance of water through interactive activities.
As part of the project, in early 2009 we released a module including 8 videogames explaining the vital role of water in our body and the basics of knowledge about hydration.

Nestlé Waters’ North American brands have also partnered with the American Heart Association to address the dangers of sedentary lifestyles and inspire people to be healthier by getting more physical exercise, such as by walking, and choosing water as a smart, calorie-free beverage. Nestlé Waters will sponsor seven START START
Walking Program is the American Heart Association's groundbreaking national campaign that calls on all Americans to commit to fighting the major causes of heart disease and stroke in adults through a comprehensive walking and nutrition programme. START! recognises employers who champion the health of their employees and work to create a culture of physical activity and health in the workplace. ! Heart Walks and offer a promotion which will directly benefit the START! movement. To join the fight for heart health and support START! Nestlé Waters donated $500,000 to the American Heart Association in 2009.

To encourage healthy play and hydration for children, Go Play! is a label collection programme, that helps schools earn sports gear and transportation fee assistance towards hands-on educational field trips. Since September 2006, when Go Play! was launched, over 13,000 schools have already registered in the United States. After this initial success, Go Play! was rolled out in Mexico beginning in 2008.

Finally, we continuously train and educate our own employees about the latest information on hydration. In addition to that, we encourage them to adopt a healthy diet and lifestyle, through an ambitious e-learning programme as well as several internal events and initiatives.