Nestlé Waters bottles are 100% recyclable. We lead action programs all over the world to encourage bottle collection and optimize recycling chain. A major challenge is to reduce carbon emission from the beverage industry.
Globally, there is no uniform packaging collection system. The collection of PET bottles and packaging materials remains a collective challenge for the beverage industry, involving all stakeholders along the recycling chain: packaging producers, bottlers, consumers, and public authorities that organise collection systems for household waste.
PET bottle collection
One of our core aims is to continuously raise consumer awareness on the importance of PET bottle collection. For example, if a 1.5L VITTEL bottle sold in France is recycled, the overall carbon footprint is reduced by a quarter.
We utilize all of our direct communication channels, such as the label, advertisements, internet, and sponsored events, to disseminate educational messages.
Nestlé Waters also supports and funds public and professional association campaigns that aim to encourage bottle collection.
Nestlé Waters is also continuously working to improve collection capacity, through our own initiatives or in collaboration with professional associations.
Coordinated efforts with public authorities are necessary to improve the current collection scheme or initiate a new programme.
Recycling PET bottle programs
At the prompting of our Nestlé Waters subsidiaries, multiple PET bottle collection initiatives have arisen during the past few years including :
- funding new collection containers
- influencing public authorities via professional associations
- placing PET bottle collection bins in public spaces
- providing social protection to people that collect recyclable materials for
- subsistence in emerging and developing countries.
Quick facts : Encouraging recycling plastic bottle in France
In France, Nestlé Waters was a co-founder of Eco-emballages in 1992, whose mission is to organize, oversee and help remove household packaging waste. Since the establishment of Eco-emballages, PET bottle collection rates have continuously increased in France.
Quick facts : Encouraging recycling plastic bottle in Germany
We partnered with DSD (Duales System Deutschland) in Germany to achieve a similar increase in PET recycling. DSD facilitates a multi-waste collection system that is adapted to suit municipal preferences.
Companies pay a license fee to DSD to finance collection systems and other programmes related to recycling. A “Green Dot” placed on related consumer goods packaging symbolizes participation in the programme.
Quick Facts : Initiatives for PET collection in China
Encouraging PET collection in China Nestlé Waters China provides a good example of PET educational initiatives.
In 2009 and 2010, the company launched an on-line recycling campaign, together with in-store promotion and search engine banner ads.
Those that visit the website and participate in the campaign are informed about recycling through facts and environmental-themed cartoons, and are then eligible for prizes and lucky draw games.
The goal is to expand the campaign to other regions of China, encouraging recycling within a rapidly growing bottled water market.
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