In a rapidly expanding and highly competitive bottled water market, product innovation and renovation are key success factors. Both play a major role in the life of Nestlé Waters brands.

In creating new packaging or new products, innovation boils down to anticipating consumer expectations, while renovation means constantly adapting the product offer to meet every need. These changes keep pace with market expectations, helping to energise brand images, promote brand loyalty and attract new consumers.

As emblems of Nestlé Waters’ expertise, the key local and international brands lead the way in most innovations, which can then be adapted to the whole of the brand portfolio.