Design and development of new packaging are central to Nestlé Waters’ research strategies. Innovation relies on an organisation designed specifically to encourage synergies between marketing and research and development services.

In the past few years, this cooperation resulted in – among other benefits – the successful implementation of new PET applications. In 2001, a multi-layer PET format was developed to allow the PERRIER brand to respond better to new consumption trends. In parallel, other research looked at reducing packaging cost per litre.

Research efforts remain concentrated on PET. Indeed there is much room for discovery before this polymer reaches its full potential. As new technologies emerge in a world economy evolving more rapidly each year, responsiveness through innovation has also become a priority for Nestlé Waters. This was the impetus for the company’s new fast-track tool, which is capable of creating new bottle shapes in a matter of hours.