Europe, the birthplace of bottled water, is a mature market that still offers significant growth opportunities.

Nestlé Waters is the leader of the European bottled water market, which represents a strong percentage of its sales.

Innovation, facility upgrades and carefully selected acquisitions are growth engines for the Group.

Following the strategy started in 2001, activity in the Home & Office Delivery (HOD) segment was intensified, both through internal growth and through acquisitions.
Main acquisitions in the region were recorded in the HOD segment in France and the UK.


In Russia, the acquisition of Saint Springs allows Nestlé to establish a strong position in this important market, with activities in both retail and HOD.

Nestlé Aquarel, a brand already present in 13 countries is destined to become the leading brand in Europe. Impressive growth opportunities remain, as underscored by the huge disparities in consumption between markets (175 L per person per year in Italy compared with almost 17 L in Russia.)