Asia: a dynamic market

Through careful acquisitions, Nestlé Waters can penetrate markets in emerging countries as well as industrialized nations.

In Asia, Nestlé Waters is strengthening Nestlé Pure Life's base of operations to meet the need of the continent's emerging nations for clean, good-tasting water in convenient sizes and packages to satisfy a family's daily requirements.

The brand was launched in Pakistan in 1998 and more recently entered new markets in China, Thailand, and Indonesia. Nestlé Waters is today number one in Pakistan and Vietnam.

Annual bottled water consumption per person varies widely throughout Asia, from 4.5L in Pakistan to 37.8L in Thailand, giving Asia strong growth potential for the years to come.