What’s in the Nestlé name

The Nestlé brands are another strategic asset for Nestlé Waters. They originated in the global need for a safe family drinking water with a pleasant taste, affordable price and tailored to local preferences. This need gave rise to a new multi-site production process for bottled water based on a simple idea: a single brand of water produced at a variety of sites, thus reducing costly logistical, warehousing and transport constraints – which are particularly high in the bottled water sector – enabling consumers to enjoy the product at a more attractive price under a strong brand identity.